Break from advertising norms with these awesome examples of guerrilla marketing. Guerrillas should be the go-to source for all marketing campaigns. They are big, loud, and get their point across.
What kind of guerrillas am I talking about, though? The "zoo don't look em' in the eye" guerrillas, or the "hey how did that ad get there" guerrilla? Find out for yourself when you glean through all of these epic guerrilla marketing campaigns.
68 Examples of Guerrilla Marketing
Literally to Metaphorically, Because Everyone Loves a Guerrilla:
Michael Hines — Mar 5, 2010 — Marketing
68
Playful Guerrilla Ads
Sexy Camera in Public Bathrooms
67
Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
66
Guerrilla Urban Knitting
Knit the City is Yarnstorming London with Wool
65
Banksy Launches Website
Has the World's Most Controversial Graffiti Artist Gone Mainstream?
64
Fake Urban Holes
HP Guerrilla Photopaper Campaign
63
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
62
Guerrilla Model
Elle Muliarchyk
61
Peeing on Billboards
Urinal Billboards are Activated When You Pee
60
Speed Unlimited Guerrilla Campaign in Buenos Aires
59
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
58
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
57
Bathroom Blood Dispensers
Clue Guerrilla Campaign
56
Gorilla Snot Hair Gel
55
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
54
Guerrilla Paper
Empower Yourself with Designer Graffiti
53
Viral Wonderbra Ad
Cadbury Gorilla Spoof
52
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
51
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
50
Mirrorvertising
Guerrilla Campaign from ACK Insurance
49
Guerrilla Mirror Phones
Rogers Video Phone Ads
48
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
47
Triumphant Street Art Sites
Nysat Website Launches After Group Overcomes Lawsuits
46
Guerrilla Marketing Mayhem
Fauxreel Under Fire for Vespa Scooter Ads
45
Europe Trailer Ads
Freitag Guerrilla Campaign
44
Illegal Art Blockbusters
Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
43
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
42
Guerrilla Fashion Shop
Comme Des Garcons in Poland
41
Guerrilla Mind Hacking
Thought Bubble Street Art Predicts People's Ponderings
40
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
39
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
38
Guerrilla Poverty Ads
Homeless Father Bob Bins
37
Escalator Legs
Venus Razor Guerrilla Ads
36
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
35
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
34
Gorilla Masked Models
The Bronx Zoo Drawing Classes
33
Guerrilla Stabbing To Promote TV Show
Dexter Ads
32
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
31
Urban Art Battles
In London A Banksy vs Robbo Graffiti War Has Been Ignited
30
Wonderbra Ad Too Controversial?
Cadbury Spoof Taken Offline
29
Social Guerrilla Campaigns
Child Labour
28
Guerrilla Campaign for Homeless
Vitae Shelters
27
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
26
Fake Vandalism
Vegemite Guerrilla Ads
25
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
24
Guerrilla Sacred Sites
Lithuania's Hill of Crosses
23
Framed Side Mirrors
An Auto-Beautifying Guerrilla Marketing Campaign
22
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
21
Guerrilla Art Fire Shows
Peacock's Hot Mutate Britain Street Performance
20
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
19
Graffiti Wall Awards
Guerrilla PR for Bamboo
18
Guerrilla Hanging Ads
Sparring Partner Gym
17
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
16
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
15
Guerrilla Wind Power
'The Boy Who Harnessed the Wind' Built Power Generators from Junk
14
Giant Guerrilla Sing-A-Longs
Thousands Will Recreate Ferris Bueller's Day Off
13
Guerrilla Director's Chairs
Puma Marseille Ads
12
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
11
Viral Commercial Sequels
Cadbury Airport Trucks Take on Gorilla Ad
10
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
9
Virals Gone Ape
Super Chill Monkey Does Hollywood
8
Guerrilla Glass Art
'Bottle Banksy' Strikes England
7
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
6
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
5
Newspapers With Moles
Guerrilla Skin Cancer Ads
4
Guerrilla Wish-Gathering
'Fifty People One Question'
3
Spoofing Your Own Work
Cadbury Gorilla Made Over
2
Vending Machine Votes
Guerrilla Obama Support
1
Gorilla Snot
Instrumental Agent Lets Musicians Get a Grip
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Status Quo Defying Campaigns
The 'We Aren't Made To Be Still' Campaign Intersects Whisky with Life
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Rapper-Endorsed Flame Stove Campaigns
Snoop Dogg Presents Solo Stove's Blunt Marketing Campaign
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business