An Auto-Beautifying Guerrilla Marketing Campaign
Marissa Liu — February 22, 2010 — Marketing
References: likecool
When you return to your car after a nice day of shopping or sight-seeing, have you ever found those annoying flyers or menus stuck to your windshield? Well, a French company specializing in custom framing has gone one step further with framed side mirrors. In a creative guerrilla marketing stunt, they have decorated side mirrors of unsuspecting vehicles with interesting frames.
In actuality, the framed side mirrors are not really framed, but attached with a piece of paper with a gilded gold frame print using an elastic band. The company's name and address appears on the back along with a caption that reads, "Any picture looks better with a beautiful frame."
I wonder if some of the drivers left their framed side mirrors as is?
In actuality, the framed side mirrors are not really framed, but attached with a piece of paper with a gilded gold frame print using an elastic band. The company's name and address appears on the back along with a caption that reads, "Any picture looks better with a beautiful frame."
I wonder if some of the drivers left their framed side mirrors as is?
Trend Themes
1. Custom Framing - Opportunity for businesses to incorporate custom framing into their marketing campaigns and enhance brand visibility.
2. Guerrilla Marketing - Disruptive innovation potential in using creative and unconventional marketing tactics, such as decorating side mirrors, to grab consumers' attention.
3. Auto Beauty - Rising trend of beautifying vehicles through unique and eye-catching accessories, like framed side mirrors, that offer opportunities for business expansion in the automotive industry.
Industry Implications
1. Custom Framing - Custom framing shops can leverage framed side mirrors as a new offering to attract customers and differentiate themselves from competitors.
2. Marketing - Marketing agencies can explore the concept of guerrilla marketing and help businesses create attention-grabbing campaigns like framed side mirrors.
3. Automotive - Automotive accessory manufacturers and retailers can tap into the growing demand for auto beautification products, including framed side mirrors, to cater to consumer preferences for personalized vehicles.
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