The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
Alex Scott — March 2, 2010 — Marketing
References: alexseorbonmade & behance.net
I have always been fond of guerilla campaigns, especially ones with important messages like this one. The Alex Seo Crisis Campaign brings people's attention to the homeless situation prevalent in many major cities such as New York and London.
Seo brings the issue to light with chalk outlines of bodies coupled with facts regarding homelessness relevant to each urban center. Often, the only way to get people to react to a social problem is to create less-than-favorable images so it will disturb the public enough into at least being conscious of the issue. In that regard, the Alex Seo Crisis Campaign has done a successful job.
Seo brings the issue to light with chalk outlines of bodies coupled with facts regarding homelessness relevant to each urban center. Often, the only way to get people to react to a social problem is to create less-than-favorable images so it will disturb the public enough into at least being conscious of the issue. In that regard, the Alex Seo Crisis Campaign has done a successful job.
Trend Themes
1. Guerilla Campaigns - There is a growing trend of using unconventional and attention-grabbing tactics in advertising and activism.
2. Awareness Campaigns - The use of shocking visuals and facts to raise public consciousness about social issues is becoming increasingly popular.
3. Homelessness Advocacy - Advocacy for homelessness is gaining traction as a social cause that requires urgent attention and action.
Industry Implications
1. Advertising - The advertising industry can explore unconventional and disruptive strategies to create impactful campaigns that raise awareness for various causes.
2. Activism - Activist groups and organizations can leverage guerilla campaign tactics to effectively communicate and advocate for social issues that often go unnoticed.
3. Nonprofit - Nonprofit organizations dedicated to addressing homelessness can use powerful visuals and storytelling to rally support and resources for their cause.
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