Urinal Billboards are Activated When You Pee
Jeremy Gutsche — January 26, 2006 — Marketing
References: isoceania.au & adverlab.blogspot
Bathroom advertising is big, but now you can urinate on the advertisement and it reveals the ad. That's the heat activated urinal billboard in a nut shell. It's interactive urinal advertising at its best.
The IsoOceania Product notes, "The world of "Interactive" Urinal Advertising is endless... HAUB (Heat Activated Urinal Billboards) has taken heat sensitive ink technology to a new level. This innovative medium combines high definition color graphics, hidden by "disappearing ink" delivering an interactive message to a captive audience... A perfect strategy to get your message across."
Touche... I guess the only question remaining is whether or not you would want someone p*ssing on your brand.
The IsoOceania Product notes, "The world of "Interactive" Urinal Advertising is endless... HAUB (Heat Activated Urinal Billboards) has taken heat sensitive ink technology to a new level. This innovative medium combines high definition color graphics, hidden by "disappearing ink" delivering an interactive message to a captive audience... A perfect strategy to get your message across."
Touche... I guess the only question remaining is whether or not you would want someone p*ssing on your brand.
Trend Themes
1. Interactive Urinal Advertising - Heat activated urinal billboards provide a new interactive advertising option.
2. Heat Sensitive Ink Technology - Advancement in heat sensitive ink technology expands the range of advertising platforms.
3. Bathroom Advertising - The popularity of bathroom advertising continues to grow with the introduction of new interactive urinal advertisements.
Industry Implications
1. Advertising - Advertising agencies can expand their service offerings by incorporating interactive urinal billboards in their campaigns.
2. Innovative Printing Technology - Companies in the printing industry can explore the creative potential of heat sensitive ink technology.
3. Public Restrooms - Owners and managers of various establishments with public restrooms, such as bars and restaurants, can consider installing interactive urinal billboards as a source of additional revenue.
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