Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
Shelby Lee Walsh — January 21, 2010 — Pop Culture
References: banksyfilm & blog.urbanoutfitters
This Spring 2010, prepare yourself for an insider look at guerilla street art thanks to Bansky's new movie 'Exit Through the Gift Shop.' The ever elusive and illustrious graffiti artist will be taking viewers on a journey into his world of illegal art.
Tagged as the "world's first street art disaster' in the preview, 'Exit Through the Gift Shop' is destined for greatness -- just like Banksy himself.
Implications - The appeal in underground is its pure, uncorrupted nature. This art is not centred around sales and money, but around expression, which appeals to a small, yet devoted consumer base who are eager to support the works of lesser known artists. Overtime, as the admiration for this less mainstream art grows, much of this art will become institutionalized, generating more consumer buzz and subsequent profit for the artist.
Tagged as the "world's first street art disaster' in the preview, 'Exit Through the Gift Shop' is destined for greatness -- just like Banksy himself.
Implications - The appeal in underground is its pure, uncorrupted nature. This art is not centred around sales and money, but around expression, which appeals to a small, yet devoted consumer base who are eager to support the works of lesser known artists. Overtime, as the admiration for this less mainstream art grows, much of this art will become institutionalized, generating more consumer buzz and subsequent profit for the artist.
Trend Themes
1. Guerilla Street Art - Opportunities for street artists to gain recognition and profit as their art becomes more institutionalized.
2. Underground Culture - Growing consumer base interested in supporting lesser-known artists and their non-commercialized expressions.
3. Artistic Expression - Increasing interest in non-mainstream art forms that prioritize creativity and authenticity over financial gain.
Industry Implications
1. Art Market - Emerging market for underground art forms that can generate profit for artists as they gain popularity.
2. Film Industry - Opportunities for producers and filmmakers to showcase the world of guerilla street art and explore its subculture.
3. Consumer Goods - Growing demand for products inspired by underground culture, such as merchandise featuring street art motifs.
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