Yuzu Sushi Guerrilla Ad
References: sushiordeath
Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based sushi joint. The Jeepvertisements have since attracted the attention of ad-lovers all over the world thanks to blog posting and photo features on Flickr.
Implications - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact.
Implications - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact.
Trend Themes
1. Alternative Advertising Strategies - Finding inventive ways to utilize unconventional spaces for advertisements can generate buzz and captivate audiences.
2. Guerrilla Marketing - Creating unique and unexpected marketing campaigns that catch people's attention and generate word-of-mouth exposure.
3. Creative Branding Techniques - Incorporating innovative and eye-catching branding methods to effectively communicate a company's message and stand out from competitors.
Industry Implications
1. Advertising - Exploring new avenues and approaches in advertising to reach target audiences in non-traditional ways.
2. Restaurant and Food Services - Implementing unconventional marketing strategies, like branded vehicle advertisements, in the food industry to attract attention and increase customer engagement.
3. Creative and Design Agencies - Offering unique and out-of-the-box advertising solutions for businesses looking to make a memorable impact and differentiate themselves from competitors.
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