The iconic blonde-haired, long-limbed doll named Barbie has been around for decades and the idol of little girls all over the globe, however, this cluster represents eccentric Barbie doll designs -- the ones that aren't so mainstream.
With dolls modeled after cougars, zombies, superheros and strange animal hybrids, it is no wonder that some of these Barbie variations are not sold at Toys R Us.
Implications - While some consumers may outgrow a particular product at a certain point in their lives, companies should not deem this group of individuals as unmarketable. Many products that were once favored by a group of people can experience a revival or resurgence if marketed appropriately. Companies and businesses will benefit by presenting iconic products in alternative and unconventional ways because it can draw interest from former consumers.
22 Eccentric Barbie Doll Designs

22
Fulla the Muslim Barbie
Best Selling Girl's Toy in the Arab World

21
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity

20
Barbie Masterpieces
Kristyna Milde Recreates Famous Paintings with Posed Dolls
19
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
18
Body Modification Barbies
"Totally Stylin' Tattoos Barbie" Lets Girls Play With Temporary Tattoos
17
Celebrity Dolls
Amy Winehouse Barbie
16
Barbie Torturetography
Is This a New All-American Pastime?
15
Badass Superhero Barbies
Black Canary Barbie
14
Humanimal Barbie Dolls
The Prickly ‘Princess Unicorn'
13
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
12
Muslim Barbie Alternative
Salma Dolls
11
Barbie Going Through a Midlife Crisis
10
Orthodox Jewish Prayer Barbie
9
Doll Cankle Makeovers
The Christian Louboutin Barbie Remake Has Slimmer Ankles
8
Recycled Zombie Dolls
Barbie of the Undead
7
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
6
$100,000 Barbie Dolls
The Diamond Castle Collection Doll
5
Barbie Foosball
Girly Dolls Get Masculine Makeover With Chloe Ruchon's ‘BarbiefootR
4
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
3
Smash Up Barbie
Retro Toy Crash Derby for Adults
2
Digitally Aged Dolls
Barbie Gets Old, Complete With Wrinkles and Crow's Feet
1
Psychedelic Barbies
Jonathan Adler Takes it Back to the 60s with Pink Label Collector Barbie
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Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Doll-Inspired Shoe Collabs
Dr. Martens X Bratz Team Up to Drop a Statement-Making Collection
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Cartoon-Based Reversible Plushies
TeeTurtle and Nickelodeon Partner for Two Plushie Collections
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Cartoon-Themed Shoe Collections
The Reebok X Sesame Street Sneaker Collection is Playful
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Surplus Fabric Childrenswear
The Remake by Burberry Repurposes Excess Fabrics and Yarns
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Vegan Heart-Shaped Cookie Doughs
Sweet Loren’s x Barbie Partner for a Sweet and Pink Treat
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Plush Monster Collectibles
Labubu is a Plush Monster Being Attached to the Bags of Gen Z Shoppers
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Survival Game Series Dolls
The Monster High x Netflix's Squid Game Young-hee Doll is Collectible
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Premium Collectible Dolls
XOX Kweenie Dolls Feature Special Finishes & Fun Effects
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Kidult Cougar Plushies
Build-A-Bear's "After Dark" Valentine's Day Collection Has Cuddly Cougars
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Doll-Inspired Bright Timepieces
Barbie and Casio Join Forces on Limited Pink G-Shock Watch
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Late Singer-Honoring Dolls
Mattel Spotlights its New Aaliyah Barbie Honoring the R&B Singer
Denim-Themed Luxury Figurines
Levi's Introduces a New Collaboration with BE@RBRICK
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Dainty Floral Loungewear
Grey Bandit Debuts Cozy Lounge Collection with 'Barbie's Garden' and More
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Curl Care Dolls
Healthy Roots Dolls Have Washable, Styleable Textured Hair
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Charming Creepy Collectibles
Deddy Bears Unbox from Coffins with Autopsy Reports
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Collectable Sculptural Doll Collections
Inedible Doll Was Founded by Designer Stella Cheng
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures