In the face of increasing competition, companies are having to resort to highly ingenious discount innovations to keep attracting customers.
Many companies choose to promote their discounts to people of a particular demographic, which could include age, income level or occupation. Depending on the product or service offered, some companies target consumers belonging to a certain sub-culture and appeal to their sensibilities.
Some particularly innovative companies offer discounts that reward consumers for a particular behavior that is seen to fit in with the company's philosophy. Others choose to offer the same discount to everyone in a bid to tempt as many potential customers as possible.
The rise of the Internet and social media marketing and the proliferation of smartphones have opened up the floodgates to a vast variety of ingenious discount innovations.
37 Examples of Discount Innovations
From Customer Loyalty Cubes to Couples-Only Discount Codes:
Rahul Kalvapalle — Mar 27, 2014 — Marketing
37
Bargain-Hunting Apps
The Shoptagr App is a Must-Have Tool for Online Shoppers
36
Web Design Discounts
MightyDeals Offers a Way for You to Upgrade Your Web Creations (SPONSORED)
35
Fresh Food Vending Machines
The Vending Machine Farmer's Market Makes it Easy to Eat Well
34
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
33
Discounted Food Deliveries
Groupon's Discount Delivery Service Brings Consumers Cheaper Eats
32
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
31
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
30
Anti-Smartphone Discounts
Abu Ghosh Offers Half Off to Customers Who Turn Off Their Mobile Phones
29
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
28
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
27
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
26
Cost-Cutting Retail Apps
Fashalot Offers Retail Discounts When a Shopper Checks in to the Store
25
Emotion-Scanning Checkout Tablets
The Simplate Platform Customizes Deals by Scanning Faces
24
Discount Dining Clubs
This Subscription Service Offers Discounts at Local Restaurants
23
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
22
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
21
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
20
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
19
Unrestricted Retail Discount Sites
AllOurPower Provides Fair Prices on Goods and Services
18
Paperless Coupon Apps
'Milk' is a Handy App That Helps You Save at the Grocery Store
17
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
16
Discount Cinema Apps
The 'DealFlix' App Offers Discounted Movie Seats and Concession Prices
15
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
14
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
13
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
12
Topographic Promotion Apps
The Inby Platform Sources Local Shopping Deals, Sales and Events
11
Hunger-Fighting Dining Discounts
TangoTab Provides Cheap Meals and Donates to Food Banks
10
Combative Discount Apps
The WarBot App Rewards Play with Discounts
9
Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts
8
Discounted Organic Food Collectives
The Green Polkadot Box Provides Healthy Food for Cheap
7
Personalized Health Food Deals
Zipongo Life's Food Offerings are Based on Your Medical Records
6
Parisian Discount Markets
ANDES is a Small Grocery Store Offering Cheap Food for People in Need
5
Eco-Supporting Smartphone Rewards
The Re:route Smartphone App Awards Points for Green Activities
4
Rewarding Movie-Goer Apps
The Cinime App Encourages UK Film Buffs to Hit the Theater
3
Perk-Providing Soldier Services
The Military ID Program Helps Deserving Troops and Veterans
2
Reward-Optimizing Payments
Wallaby Card Helps You Take Advantage of Credit Card Benefits
1
Modern Table Manners Incentives
Eva Restaurant Gives Discounts for No Phone Use During Dinner
Related Ideas
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
Aesthetic Discount Retailer Haircare
The Crown Hair Society is Launching in Family Dollar
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AI Retail Innovation Platforms
HyperFinity Introduced AI Data-Backed Pricing Optimization
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
AI-Enhanced Digital Marketing Tools
Alison.ai Offers a Modern Solution for Marketing Professionals
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Pizza Coupons
The DiGiorno Pizza Rescue Program Uses AI to Turn Mishaps into Coupons
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Enhanced Omnichannel Experiences
Lightspeed Commerce Addresses Challenges in Retail & Hospitality
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Low-Cost Back-to-School Promotions
The Dollar General Back-to-School Campaign is Launching Now
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Hospitality Loyalty Programs
Millennium Hotels and Resorts Revamps Its Reward Program
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festive Delivery Service Events
The DoorDash Deck the Doorstep Event Offers 12 Days of Deals
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Personalized Hydration Memberships
Gatorade Unveils its First Rewards Program for Frequent Buyers
Grocery Loyalty Schemes
Amazon and Morrisons Announce Support for MorePoints on the Amazon Store
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Customer Loyalty AI Platforms
Givex Has Introduced GivexEngageAI, a Tool to Bolster Its Marketing
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
High-Tech Ultrawide Monitors
INNOCN Highlights Its Product Offerings Just in Time for Prime Day
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Cashback Grocery Deliveries
Instacart and Chase Partnered to Offer 10% Back for Cardholders
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Compact Urban Discount Grocers
This No Frills Grocery Store is Half the Size of Other Locations
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Effective Productivity Strategies
64Hacks Takes a Community-Driven Approach to Streamline Workflow
Hospitality Development Programs
IHG Hotels & Resorts Introduced IHG LIFT to Diversify Ownership
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Hospitality Neighborly Initiatives
Hotel Indigo Launches Neighborly Borrowing Program
AI Negotiation Assistants
Genius Offer AI Crafts Personalized Sales Offers in Minutes
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Data-Driven Customer Feedback
Feedback Rivers Consolidates Feedback into a Centralized System
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Scratch-to-Win Pizza Promotions
Freshslice Pizza is Celebrating Its 25th Anniversary This Month
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Back-to-School Retailer Discounts
The Asda Mega Event Price Drop Offers Savings for Students
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Discount Retailer Promotions
The Poundland 'Price Pounders' Campaign Focuses on Cost Savings
Entrepreneurial Journey Insights
Founder Folks Teaches You How Founders Launched Their Business
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Comprehensive Checkout Tools
TreviPay Launches an All-in-One Checkout Solution to Reduce Friction
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products