Instacart and Chase Partnered to Offer 10% Back for Cardholders
Michael Hemsworth — August 6, 2024 — Business
References: instacart & progressivegrocer
Instacart and Chase have announced a new partnership that will provide cardholders with the ability to enjoy impressive cashback for every purchase they make through the former brand's delivery service. The partnership will see Chase debit and credit card holders receiving 10% cashback on their Instacart purchases through October 30, 2024 which will come as welcome news for shoppers. The promotion builds on the previously forged partnership between the brands and is easy for consumers to activate right within the Chase mobile app to enjoy up to $60 in total cashback during the promotional period.
Senior Director Head of Partnerships at Instacart Kirstie McCarter commented on the Instacart and Chase promotion saying, "We’ve been collaborating with Chase to bring the benefit of Instacart to card members for years, and now we’re introducing new savings opportunities to the broader Chase ecosystem. Now, nearly all of Chase’s card holders have an opportunity to save on Instacart purchases ranging from their weekly grocery shop to last-minute household needs, and everything in between.”
Senior Director Head of Partnerships at Instacart Kirstie McCarter commented on the Instacart and Chase promotion saying, "We’ve been collaborating with Chase to bring the benefit of Instacart to card members for years, and now we’re introducing new savings opportunities to the broader Chase ecosystem. Now, nearly all of Chase’s card holders have an opportunity to save on Instacart purchases ranging from their weekly grocery shop to last-minute household needs, and everything in between.”
Trend Themes
1. Cashback Loyalty Programs - The integration of cashback offers in loyalty programs enhances customer retention and satisfaction in the competitive grocery delivery market.
2. Fintech-grocery Synergies - Collaborations between financial institutions and grocery delivery services open new avenues for customer engagement and cross-industry benefits.
3. App-integrated Promotions - Seamless integration of promotional offers within mobile applications simplifies user experience and boosts digital engagement.
Industry Implications
1. Grocery Delivery Services - The increasing adoption of cashback promotions accentuates the value proposition for grocery delivery services, attracting more frequent use.
2. Financial Services - Partnerships with retail services allow financial institutions to provide enhanced value to their users through innovative cashback schemes.
3. Mobile Applications - The ecosystem of mobile apps is expanding to facilitate integrated promotional deals, enriching the functionality and appeal of mobile banking solutions.
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