This Subscription Service Offers Discounts at Local Restaurants
Katherine Pendrill — October 16, 2015 — Tech
References: chefsclub.br & thenextweb
'ChefsClub' is a discount dining club that caters to South America's growing middle class. While Europe and North America have a number of discount dining platforms, countries such as Brazil have no comparable services. ChefsClub provides a new platform for South American foodies to unlock restaurant discounts.
Similar to other discount dining clubs, ChefsClub operates as a subscription service. Those who pay the annual fee receive a membership card that gives them access to the ChefsClub directory. Members can then use their card to unlock discounts at a wide variety of restaurants. The service claims that members can save as much as 50 percent off the price of their meal.
ChefsClub provides an inexpensive way for customers to discovery a wide variety of restaurants.
Similar to other discount dining clubs, ChefsClub operates as a subscription service. Those who pay the annual fee receive a membership card that gives them access to the ChefsClub directory. Members can then use their card to unlock discounts at a wide variety of restaurants. The service claims that members can save as much as 50 percent off the price of their meal.
ChefsClub provides an inexpensive way for customers to discovery a wide variety of restaurants.
Trend Themes
1. Discount Dining Clubs - Subscription-based discount dining clubs are growing in popularity, providing consumers with access to exclusive deals at restaurants.
2. Catering to the Middle Class - Discount dining clubs are targeting the growing middle class in emerging markets like South America, offering them access to affordable dining experiences.
3. Untapped Markets - Countries such as Brazil present untapped opportunities for discount dining club platforms to enter and cater to a new market of food enthusiasts.
Industry Implications
1. Food and Beverage - Discount dining clubs disrupt the traditional food and beverage industry by offering a new way for consumers to discover and save on dining experiences.
2. Hospitality - The hospitality industry can benefit from partnering with discount dining clubs to attract new customers and boost business during off-peak hours.
3. Subscription Services - Subscription-based discount dining clubs disrupt the subscription services industry by providing a niche service that caters specifically to dining enthusiasts.
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