Kroger Rewards Gives Customers Discounts Based on Shopping History
Katherinev123 — August 21, 2012 — Business
References: kroger & springwise
Retailers are consistently coming up with new ways to entice and retain shoppers and now Kroger has created a unique personalized pricing method as part of its Kroger Rewards system. The new Kroger Rewards system will provide customers with personalized discounts based on each individual's shopping history.
To do this, the supermarket food chain has enlisted the help of dunnhumbyUSA, a consumer research company, to analyze shopping data amassed from its customers' loyalty cards. Doing so allows Kroger to offer customers specific coupons by email, but the customer doesn't have to print off the coupon; rather, the discount will already be added to the customer's Kroger Rewards card and automatically applied during checkout. This personalized way of providing discounts ensures that coupons are only given to customers who are more likely to use them.
To do this, the supermarket food chain has enlisted the help of dunnhumbyUSA, a consumer research company, to analyze shopping data amassed from its customers' loyalty cards. Doing so allows Kroger to offer customers specific coupons by email, but the customer doesn't have to print off the coupon; rather, the discount will already be added to the customer's Kroger Rewards card and automatically applied during checkout. This personalized way of providing discounts ensures that coupons are only given to customers who are more likely to use them.
Trend Themes
1. Personalized Pricing - Using customer shopping history to offer personalized discounts and coupons.
2. Data Analytics - Leveraging consumer research and shopping data to analyze customer behavior and preferences.
3. Digital Coupons - Automatically applying discounts to customers' loyalty cards for a seamless checkout experience.
Industry Implications
1. Retail - Using personalized pricing to attract and retain customers in the competitive retail industry.
2. Consumer Research - Utilizing data analytics to gain insights into consumer behavior and preferences.
3. Loyalty Programs - Incorporating digital coupons into loyalty programs to enhance customer engagement and satisfaction.
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