The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
Shiori Mine — May 12, 2012 — Pop Culture
References: peugeot & ibelieveinadv
Social media is becoming a necessary component in marketing today’s brands, which is why the Peugeot Pinterest Puzzle campaign is seriously supercharged. The French automobile designers teamed up with creative agency Tribu DDB to launch this Pinterest-focused campaign.
The agency not only established a number of other social media outlets, but did what many teams fail to do—bring them together. The campaign focused on creating various tagged Pinterest boards to showcase Peugeot’s products and designs. The brand then created a puzzle scavenger hunt where participants would have to hunt across the brand’s Facebook and Twitter pages to find the missing pieces. The competitors to complete the puzzle first were rewarded with exclusive discounts and prizes.
The Peugeot Pinterest Puzzle campaign demonstrates the potential social networks hold for creative marketing opportunities.
The agency not only established a number of other social media outlets, but did what many teams fail to do—bring them together. The campaign focused on creating various tagged Pinterest boards to showcase Peugeot’s products and designs. The brand then created a puzzle scavenger hunt where participants would have to hunt across the brand’s Facebook and Twitter pages to find the missing pieces. The competitors to complete the puzzle first were rewarded with exclusive discounts and prizes.
The Peugeot Pinterest Puzzle campaign demonstrates the potential social networks hold for creative marketing opportunities.
Trend Themes
1. Social Media Marketing - The Peugeot Pinterest Puzzle campaign showcases the potential of social networks for creative marketing opportunities.
2. Integrated Social Media Campaigns - The campaign's success lies in bringing together various social media outlets to engage participants.
3. Gamification in Marketing - The puzzle scavenger hunt format used in the campaign presents disruptive innovation opportunities for brands to incentivize and engage their audience.
Industry Implications
1. Automotive Industry - The Peugeot Pinterest Puzzle campaign demonstrates how automotive brands can use social media for creative marketing and engagement.
2. Advertising and Marketing Industry - The campaign exemplifies the potential for integrated social media campaigns to enhance brand visibility and capture consumer attention.
3. Technology Industry - The gamification element of the campaign presents opportunities for technology companies to develop platforms and tools to facilitate interactive and engaging marketing experiences.
3.5
Score
Popularity
Activity
Freshness
