The Simplate Platform Customizes Deals by Scanning Faces
Alexander Lam — July 11, 2013 — Tech
References: synqera & springwise
The Simplate platform by Synqera gets inside your head when you're at the cash register to provide you with appropriate deals. Simplate is a touchscreen table device that advertises to you while you pay at the checkout counter. The tablet was built to provide you with appropriate deals to get you to increase your purchase size.
Synqera's gadget knows what to show you through several sources of data. The device scans your face and asks you how you're feeling to determine your emotions. In addition, the tablet can access store loyalty databases to tailor offers. Combined with your emotion data, Simplate can accurately determine what kind of promotions you'd be receptive to. If you're feeling negative, the tablet can offer certain discounts to help improve your mood and increase your brand loyalty.
Synqera's gadget knows what to show you through several sources of data. The device scans your face and asks you how you're feeling to determine your emotions. In addition, the tablet can access store loyalty databases to tailor offers. Combined with your emotion data, Simplate can accurately determine what kind of promotions you'd be receptive to. If you're feeling negative, the tablet can offer certain discounts to help improve your mood and increase your brand loyalty.
Trend Themes
1. Emotion-scanning Technology - There is an opportunity for businesses to utilize emotion-scanning technology to customize promotions and increase customer engagement.
2. Personalized Advertising - The use of personalized advertising through devices like the Simplate tablet can create more relevant and targeted offers for customers, boosting sales and brand loyalty.
3. Data-driven Consumer Insights - By leveraging data from facial recognition and emotion analysis, businesses can gain valuable consumer insights to better understand their preferences and behaviors.
Industry Implications
1. Retail - The retail industry can leverage emotion-scanning checkout tablets to create personalized shopping experiences and drive sales.
2. Technology - The technology industry has the opportunity to develop advanced emotion-scanning devices and software to cater to the growing demand for personalized advertising.
3. Marketing - The marketing industry can utilize data-driven consumer insights to create targeted campaigns and improve overall customer engagement.
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