There has been a continued rise in the popularity of body confidence campaigns that focus on women being healthy and having good self-confidence. Magazines, clothing companies and beauty companies have all contributed to the numerous campaigns for women feeling beautiful, strong and confident in their own skin.
Dove has long been a champion for body confidence campaigns aimed at women and young girls. Its latest ad, '#MyBeautyMySay' features an athlete, a professional and a model all overcoming the stigmas they were labeled with to accomplish their goals.
The Women's Health Naked Issue features celebrities and Olympic athletes, who have all battled and overcome insecurities to be confident in their bodies.
Undergarment brand Aerie has been using models with various body types in its unedited ads since 2014.
31 Body Positive Campaigns
From Body Confidence Editorials to Empowering Feminist Campaigns:
Hayley McGlone — Aug 8, 2016 — Lifestyle

31
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models

30
Body Positive Swimwear
The 'Target Loves Every Body' Features Bloggers of All Shapes and Sizes
29
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
28
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
27
Body Confidence Editorials
The Women's Health Naked Issue Includes Nude Female Olympians
26
Body Positive Calendars
This Calendar Series Celebrates Diverse Body Types
25
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
24
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
23
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
22
Curvy Mermaid-Inspired Clothing
This Body Positive Collection is Perfect for a Day at the Beach
21
Body Positive Activewear
This New Clothing Line Encourages Women to Be Active at Any Size
20
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
19
Body Positive Coloring Books
This Coloring Book is Filled with Body Positive Illustrations
18
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
17
Body Positive Styling Services
This Service Helps Plus-Size Women Find the Perfect Clothing
16
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
15
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
14
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
13
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
12
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
11
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
10
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
9
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
8
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
7
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
6
Inclusive Feminist Campaigns
This Initiative Aims to Expand the Definition of Feminism
5
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
4
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
3
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
2
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
1
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
Related Ideas
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Women-Empowering Jewelry Campaigns
Verlas Debuts the Shine in Your Shape Campaign for Women's Day
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Body Skincare Lines
The New Dove Crème Serum Collection Offers Science-Backed Formulas
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Actress-Approved Brand Campaigns
Michelle Monaghan X U Beauty Unveil 'Meet U in Your Moment'
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Energizing Bodycare Collections
Rare Beauty Awaken Confidence Inspires Joy and Vitality
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Concentrated Tone-Balancing Body Serums
The Dove Targeted Serum Concentrate is Potent
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Eczema Skincare Campaigns
The Cetaphil 'From Scratch to Soothe' Campaign Stars Nara Smith
Choreographed Retailer-Backed Commercials
Gap and Parker Posey Release a Movement-Focused Campaign
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Aluminum-Free Intimate Deodorants
O Positiv's Intimate Deodorant Supports Whole-Body Odor Control
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Joyful Workout Commercials
Les Mills International Debuts an Empowering and Dynamic Campaign
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers