There has been a continued rise in the popularity of body confidence campaigns that focus on women being healthy and having good self-confidence. Magazines, clothing companies and beauty companies have all contributed to the numerous campaigns for women feeling beautiful, strong and confident in their own skin.
Dove has long been a champion for body confidence campaigns aimed at women and young girls. Its latest ad, '#MyBeautyMySay' features an athlete, a professional and a model all overcoming the stigmas they were labeled with to accomplish their goals.
The Women's Health Naked Issue features celebrities and Olympic athletes, who have all battled and overcome insecurities to be confident in their bodies.
Undergarment brand Aerie has been using models with various body types in its unedited ads since 2014.
31 Body Positive Campaigns
From Body Confidence Editorials to Empowering Feminist Campaigns:
Hayley McGlone — Aug 8, 2016 — Lifestyle
31
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
30
Body Positive Swimwear
The 'Target Loves Every Body' Features Bloggers of All Shapes and Sizes
29
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
28
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
27
Body Confidence Editorials
The Women's Health Naked Issue Includes Nude Female Olympians
26
Body Positive Calendars
This Calendar Series Celebrates Diverse Body Types
25
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
24
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
23
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
22
Curvy Mermaid-Inspired Clothing
This Body Positive Collection is Perfect for a Day at the Beach
21
Body Positive Activewear
This New Clothing Line Encourages Women to Be Active at Any Size
20
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
19
Body Positive Coloring Books
This Coloring Book is Filled with Body Positive Illustrations
18
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
17
Body Positive Styling Services
This Service Helps Plus-Size Women Find the Perfect Clothing
16
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
15
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
14
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
13
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
12
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
11
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
10
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
9
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
8
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
7
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
6
Inclusive Feminist Campaigns
This Initiative Aims to Expand the Definition of Feminism
5
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
4
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
3
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
2
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
1
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Body Skincare Lines
The New Dove Crème Serum Collection Offers Science-Backed Formulas
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Inclusive Collaborative Swimwear
Gillette Venus Taps The Saltwater Collective for the New Swimwear
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Silky All-Day Loungewear
Dove Created Silky Smooth Sets for International Self-Care Day
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Energizing Bodycare Collections
Rare Beauty Awaken Confidence Inspires Joy and Vitality
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Aluminum-Free Intimate Deodorants
O Positiv's Intimate Deodorant Supports Whole-Body Odor Control
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign