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Keynote Speaker

Hayley McGlone

Manager, Client Research & Strategy
Articles
337
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1,654,000
Location
Toronto, Ontario
Member Since
May 2016
As a research advisor at Trend Hunter I'm constantly engaging in the latest trends that are emerging on our site.
What is unique that's not in your bio?
I'm very fascinated with the explosion of tech-integrated products in the home, particularly products that can pair with a voice assistant like Google Home or Amazon Alexa. It's so easy to learn how to use the basic functions of a voice assistant, but I think there's so much potential that we haven't completely tapped into yet.
What is your secret to uncovering trends?
Constantly checking my Feedly to see the latest updates from my favorite sources, such as AdWeek and TechCrunch.
What do you enjoy most about Trend Hunter?
My favorite thing about Trend Hunter is that there are trends coming in from all over the world, and being immersed in the content is a great way to see products, ideas, and ad campaigns that you might not otherwise see in your everyday life.
What is your favorite trend?
My favorite trend at the moment would have to be how brands are utilizing nostalgia to appeal to consumers. It's really interesting to see how brands are reminding adults of some of their favorite childhood memories in a way that makes it easy for them to pass on that connection to younger generations.
Canadian Experience SUVs
Canadian Experience SUVs
Trend Hunter Travels to Niagara to Test Drive the 2018 Chevrolet Equinox
This past month, I had an opportunity to head to the beautiful Niagara Falls, Ontario, to test out the 2018 Chevrolet Equinox. Our journey with the Chevrolet Equinox team began at the Alt Hotel,... MORE
Provocative Tourism Campaigns
Provocative Tourism Campaigns
The NT Official Ad Campaign Slogan is Likely to Raise Eyebrows
A new unofficial ad campaign by the NT Official group is aimed to increase tourism in Australia’s Northern Territory, also known as the NT. The NT Official launched a new tourism campaign on... MORE
Reindeer Leather Watchbands
Reindeer Leather Watchbands
The SQ38 Plano Watch Now Features a Watchband Made of Reindeer Leather
The SQ38 Plano watch by squarestreet now comes with the option of a Reindeer Leather watchband. The Reindeer Leather is made 50 km North of the Arctic Circle, and is both beautiful and durable.... MORE
Atypical Policitical Posters
Atypical Policitical Posters
Peculiar Anti-Trump Posters Have Popped Up On Bus Shelters in NYC
Anti-Trump posters were put up on bus shelters around Manhattan and Brooklyn by a trio of friends who all work in advertising, but the ads far from the typical anti-candidate propaganda. The anti-... MORE
Ghostly Restaurant Pranks
Ghostly Restaurant Pranks
The 'Scariest BK' is Dressed Up as the Ghost of McDonald's
Burger King dressed up as the ghost of McDonald’s to become the ‘Scariest BK’ in the spirit of Halloween. The Burger King restaurant is covered by a sheet with ‘McDonald&#... MORE
Political Bus Ads
Political Bus Ads
This Anti-Trump Bus Ad in Denmark Encourages Americans Abroad to Vote
In Denmark, googley-eyed anti-Trump bus ads are encouraging Americans who live abroad to vote in the upcoming American presidential election. The bus ads feature the top of Trump’s head... MORE
Supercar Luxury Sedans
Supercar Luxury Sedans
The Mercedes-AMG E63 S Boasts a Powerful Engine and a Drift Mode
The new Mercedes-AMG E63 S 4MATIC+ has 27bhp more than the AMG GT-R and is all-wheel drive. The E63 S has a 4.0-litre twin-turbo V8 engine with a nine-speed dual clutch, and boasts up to 604bhp... MORE
Inspirational Underdog Ads
Inspirational Underdog Ads
Nike's 'Come Out of Nowhere' Campaign Celebrates All the Underdogs
Nike’s newest ad ‘Come out of Nowhere’ with LeBron James celebrates and encourages all the underdogs to believe in themselves. LeBron repeatedly says “you’re not... MORE
Darknet Coffee Sales
Darknet Coffee Sales
Chernyi Cooperative is Advertising Its Coffee on the Darknet
Chernyi Cooperative posted the first legal product advertisement on the darknet selling its Chernyi Black roast coffee. The Cheryni Cooperative’s Chernyi Black is available via Tor, which... MORE
Presidential Swiping Apps
Presidential Swiping Apps
Tinder Brings Back 'Swipe the Vote' to Let Users Swipe on Issues
Tinder has made its ‘Swipe the Vote’ feature available again from October 25 to November 01 ahead of the US general election on November 08. Swipe the Vote was introduced on the app in... MORE
Luxury Boat Collaborations
Luxury Boat Collaborations
The AM37 by Quintessence Yachts is the Epitome of Design and Speed
The AM37 is a result of the collaboration of Quintessence Yachts and Aston Martin’s design studio. The AM37 is a speedboat that is built with high-speed cruising and luxury in mind. The... MORE
Slasher Candy Ads
Slasher Candy Ads
This Kit Kat Halloween Ad Pays Homage to Classic Slasher Films
The new Kit Kat Halloween ad pays homage to classic slasher film like ‘Halloween’ and ‘Friday the 13th’ by having a masked man chase after a screaming girl through the woods... MORE
Resale Value Calculators
Resale Value Calculators
Vestiaire Collective's 'Resale Calculator' Finds the Average Price
The ‘Resale Calculator’ created by the Vestiaire Collective calculates the average resale price for luxury brands. The Vestiaire Collective is an European luxury resale site that has... MORE
Political Video Spoofs
Political Video Spoofs
Funny or Die Revives Terry Tate to Weigh in on the 2016 Election
Funny or Die brought back fictional office linebacker Terry Tate to weigh in on the 2016 election and Trump’s 2005 comments. Terry Tate, known from the Reebok ads on proper behavior from... MORE
Anatomically Incorrect Animals
Anatomically Incorrect Animals
The 'Things I Have Drawn' Series Transforms Drawings Into Reality
The ‘Things I Have Drawn’ series transforms a 6 year-old’s artwork into lifelike, albeit anatomically incorrect, illustrations. The child artist, Dom, draws anything from animals... MORE
Fashion-Inspired Autos
Fashion-Inspired Autos
The 'Rolls-Royce'Dawn-Inspired By Fashion' Follows Haute Couture's Palette
The ‘Rolls-Royce Dawn-Inspired by Fashion’ is displayed in classic white that is offset by vibrant colors. Rolls-Royce looked to follow in the footsteps of the world of haute couture by... MORE
Projected Romance Scenes
Projected Romance Scenes
Julien Nonnon's '#le_baiser' Projects Hundreds of Kissing Couples
Julien Nonnon projected hundreds of couples kissing onto various buildings and architectural facets across Paris for his new project ‘#le_baiser’. The new urban, digital street art... MORE
Curated Snacking Experiences
Curated Snacking Experiences
The Hillshire Snacking Vending Machine Has a Maitre D' and Butler
To promote the new line of Hillshire Snacking products, a gourmet vending machine was set up in Santa Monica. The gold painted, Hillshire Snacking vending machine came with a maître d’, a... MORE
Raccoon Cooking Tutorials
Raccoon Cooking Tutorials
Geico's 'Raccookin' Ads Feature Raccoons Parodying Food Tutorials
Geico’s new ad campaign features TV spots with additional online extras called ‘Raccookin’ that continue where the TV ads leave off. The TV ad features three raccoons scavenging... MORE
Cookie-Based Cereals
Cookie-Based Cereals
Girl Scouts is Launching Cookie Cereal with General Mills
In early 2017, Girl Scouts will be launching new cookie cereals, inspired by the flavors of two of its most popular cookies. Thin Mint and Caramel Crunch-flavored cereals will be available in stores... MORE
Political Presidential Chatbots
Political Presidential Chatbots
'DeepDrumpf' is a Chatbot that is Trained on Trump's Own Words
A new bot named ‘DeepDrumpf’ uses Donald Trump’s own words to create Twitter posts. The bot announced its bid for election and launched a GoFundMe for campaign donations which go... MORE
Instant Payment Apps
Instant Payment Apps
Major Banking Institutions Hope to Rival Venmo with Zelle
In order to compete with the easy mobile transfer capabilities of Venmo, major banking institutions in the US announced they will offer the same capabilities through the Zelle app. Banking... MORE
Political Food Trucks
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
The Wieden + Kennedy advertising agency in Portland, Oregon set up a political food truck that serves “Donald Trump’s BS,” which stands for baloney sandwiches with wrappers that... MORE
Plastic-Made Artworks
Plastic-Made Artworks
The 'Plastic Classics' Series Pays Homage to Famous Artworks
Jane Perkins was inspired by classic artworks when creating her ‘Plastic Classics’ series. The ‘Plastic Classics’ series recreates famous images and works of art with... MORE
Luxury Class Coupes
Luxury Class Coupes
The Vision Mercedes-Maybach 6 is Sleek in Design and Electric-Powered
The Vision Mercedes-Maybach 6 elegantly combines luxury and electric power. The Vision Mercedes-Maybach 6 is an electric concept coupe. The concept car is sleek in its design, with an incredibly... MORE
Animatronic Movie Promotions
Animatronic Movie Promotions
Animatronic Foods Were Placed in a Store to Promote 'Sausage Party'
To creatively promote the new ‘Sausage Party’ movie, Seth Rogen placed animatronic foods in a grocery store to interact with customers. Seth Rogen used animatronic foods to show that... MORE
Charitable Olympic Donations
Charitable Olympic Donations
Chefs in the Olympic Village Are Donating Food to the Underprivileged
Chefs from the Olympic Village are using surplus food to create meals for the underprivileged in Rio. Two chefs from Italy and Brazil are looking to make around 5,000 meals a day using the surplus... MORE
Prismatic Technicolor Paintings
Prismatic Technicolor Paintings
Stephen Knapp's 'Lightpaintings' Feature Intricate Light and Glass
Stephen Knapp used glass, light and steel to create his ‘Lightpaintings’ series. The ‘Lightpaintings’ series is remarkable for its prismatic design and vibrant colors.... MORE
Smoke Bomb Photo Series
Smoke Bomb Photo Series
The 'Bella Umbrella' Series Uses Colorful Smoke and Vintage Umbrellas
Tim Tadder’s ‘Bella Umbrella’ series uses colorful smoke, vintage umbrellas and vibrant outfits to create colorful masterpieces. In the ‘Bella Umbrella’ series the... MORE
Reinvigorated Sporting Sites
Reinvigorated Sporting Sites
Nike Partnered with the City of Rio to Revitalize Sports Programs
Nike is partnering with the city of Rio to revitalize sports programs in underprivileged areas of the city. Nike is planning to update and equip 22 sporting sites across Rio, most of which are in... MORE
Animated Drawing Apps
Animated Drawing Apps
The Osmo Monster App Brings a Kid's Drawings to Life with Digital Reality
The new Osmo Monster app uses digital reality to convert a child’s drawings into animated characters. The Osmo Monster app helps kids bring their drawings to life. To use the app, an iPad... MORE
Gamer-Dedicated Playlists
Gamer-Dedicated Playlists
The Spotify Gamers Portal Features Video Game Soundtrack Playlists
The Spotify Gamers portal has playlists of video game soundtracks. The new Spotify Gamers portal is targeted at gamers who want to listen to the soundtracks of their favorite video games or to... MORE
Helpful Reminder Bots
Helpful Reminder Bots
The Wonder Bot Can Remind Users of Important Info Via Text Message
The Wonder bot helps users to remember any information they’ve saved via text message. The Wonder bot will store information that users send to it and can send the information back to the... MORE
Three-Wheeled Eco Scooters
Three-Wheeled Eco Scooters
The iTank is an Affordable Urban Crossover Scooter
The Doohan EV3 iTank is a three-wheeled eco scooter meant for leisurely cruising. The iTank scooter is intended for use in places where people don’t want to use a car to get to, but could be... MORE
Paper Flower Murals
Paper Flower Murals
Mira Rusnak Creates Realistic Flower Murals Out of Paper
Mira Rusnak uses paper to create realistic looking flower murals. Rusnak’s flower murals are used for a variety of events including editorial fashion shoots, weddings and for home decor.... MORE
Politically Biased Card Games
Politically Biased Card Games
The Cards Against Humanity Hillary Pack Gives Money to Her Campaign
The new America Votes with Cards Against Humanity features a Hillary pack and a Trump pack. All funds raised will be donated in support of the Hillary Clinton campaign. Cards Against Humanity has... MORE

Featured Ideas

Uniquely Flavored Craft Sodas
Uniquely Flavored Craft Sodas
PepsiCo Launches Craft Soda Line Called 'Stubborn Soda'
PepsiCo has launched a new product line of craft sodas called, ‘Stubborn Soda.’ Stubborn Soda is aimed at Millennial consumers, who are drinking less soda than previous generations. The... MORE
Face-Swapping Search Engines
Face-Swapping Search Engines
Dreambit Lets Users Easily Digitally Alter Their Appearance
For anyone who has ever wanted to try a new style but not spend the time or money at a salon to do so, the Dreambit search engine is a great alternative. The face-swapping search engine lets users... MORE
$2 Million Dining Experiences
$2 Million Dining Experiences
The Ce La Vi Restaurant in Singapore Offers the Most Expensive Meal
The Ce La Vi rooftop restaurant of the Marina Bay Sands hotel in Singapore is offering the “world’s most expensive dining experience.” The restaurant partnered with World of... MORE
Kid-Friendly Anti-Abuse Campaigns
Kid-Friendly Anti-Abuse Campaigns
The NSPCC's 'Pantosaurus' Music Video Teaches Kids About Abuse
The NSPCC has created the ‘Pantosaurus’ music video which aims to teach kids to say no to people trying to abuse them and to tell an adult they trust. The NSPCC or National Society for... MORE
Designer Olympic Ceremony Outfits
Designer Olympic Ceremony Outfits
Cuban Olympians Will Wear Christian Louboutin Olympic Outfits
For the Opening and Closing ceremonies of the Rio Olympic Games, the Cuban Athletes will wear Christian Louboutin Olympic Outfits. The Cuban Olympians will debut the uniforms at the Parade of... MORE
Eco-Friendly Vehicle Plug-Ins
Eco-Friendly Vehicle Plug-Ins
BMW is Turning Its Entire Fleet Eco-Friendly with Updated Plug-Ins
While BMW has been known for its finely crafted, luxury cars, it has recently been breaking into the eco-friendly field as well. BMW now has two completely electric cars, the i3 and the i8, but it... MORE
Hypnotizing Art Installations
Hypnotizing Art Installations
The Shimmering 'Liquid Shard' Installation Mesmerizes Visitors
Patrick Shearn has designed a mesmerizing new art installation that is called ‘Liquid Shard.’ ‘Liquid Shard’ is a shimmering canopy comprised of 15,000 square feet of mylar... MORE
Transgender Olympian Ads
Transgender Olympian Ads
The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
Nike’s latest addition to its ‘Unlimited’ campaign is the ‘Unlimited Courage’ ad that features Chris Mosier, the first transgender Olympian. Chris Mosier is the first... MORE
3D-Printed Reproductive Organs
3D-Printed Reproductive Organs
A 3D-Printed Ovary Concept is Being Used to Help Reproduction
Today, current cancer treatments have been able to save roughly 80% of kids who have the disease, but the harsh treatments often leave many female survivors with the inability to have children later... MORE
Virtual Olympic Venues
Virtual Olympic Venues
Google Street View is Taking Users Inside All of the Olympic Venues
Google is making Olympic history by taking Google Street View to all the Olympic Venues. Fans will now be able to see the arenas from an athlete’s standpoint. The partnership between Rio 2016... MORE
Animatronic Movie Promotions
Animatronic Movie Promotions
Animatronic Foods Were Placed in a Store to Promote 'Sausage Party'
To creatively promote the new ‘Sausage Party’ movie, Seth Rogen placed animatronic foods in a grocery store to interact with customers. Seth Rogen used animatronic foods to show that... MORE
3D-Printed Gaming Cases
3D-Printed Gaming Cases
This 3D-Printed Phone Case Makes It Easier to Play Pokémon Go
The 3D-printed phone case helps players catch Pokemon with precision. The extreme popularity of Pokémon Go has led to many other accessories and platforms to be designed to aid players in their... MORE
Cheeky Tourism Campaigns
Cheeky Tourism Campaigns
Bowen Island Urges People to "Tell Your Friends It's Awful Here"
In areas with high tourism like Bowen Island, it’s not surprising that its permanent inhabitants aren’t eager for an onslaught of tourists. Bowen Island cleverly conveys this with its &#... MORE
Celebrity Parody Cancer Campaigns
Celebrity Parody Cancer Campaigns
A Doctor is Recreating Celebrity Photos for 'Dry July Campaign'
To help raise awareness and donations for the ‘Dry July campaign,’ a radiologist from Sydney, Australia is recreating famous celebrity photos. Mark Udovitch is planning to donate his... MORE