This Body Positive Collection is Perfect for a Day at the Beach
Katherine Pendrill — July 17, 2015 — Fashion
References: livingdoll.la & bustle
'Living Doll Los Angeles' has launches a body positive collection of mermaid-inspired garments. The company is already well known for its fashion-forward clothing and broad range of sizes. However, now Living Doll Los Angeles is expanding its inclusive apparel to include a collection of beachy basics inspired by seaside living.
The 26-piece collection features mermaid-themed tees and tanks, cardigans, casual pants and denim dresses. Each of the garments is designed to capture carefree summer vibes and breezy beachy style. Some of the noteworthy items in the collection include a colorful tank with the phrase "Maybe I’m A Mermaid," as well as an ocean-hued cardigan that makes a perfect summer cover-up.
Not only is the mermaid-inspired line stylish, but it is also inclusive. All of the items in the body positive collection are available in a variety of sizes, ranging from small to 3X.
The 26-piece collection features mermaid-themed tees and tanks, cardigans, casual pants and denim dresses. Each of the garments is designed to capture carefree summer vibes and breezy beachy style. Some of the noteworthy items in the collection include a colorful tank with the phrase "Maybe I’m A Mermaid," as well as an ocean-hued cardigan that makes a perfect summer cover-up.
Not only is the mermaid-inspired line stylish, but it is also inclusive. All of the items in the body positive collection are available in a variety of sizes, ranging from small to 3X.
Trend Themes
1. Body Positive Fashion - Opportunity to create inclusive and size-inclusive clothing lines that celebrate diversity.
2. Seaside Living - Potential for creating beach-inspired fashion collections that capture the carefree summer vibes.
3. Mermaid-themed Fashion - Opportunity to explore fantasy-themed fashion lines that cater to a niche audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity to create inclusive clothing lines that cater to a diverse range of body types.
2. Retail - Potential for retailers to develop beach-inspired fashion collections that resonate with consumers seeking carefree summer styles.
3. Fantasy Merchandise - Opportunity for companies to tap into the growing market of fantasy-themed fashion by creating unique and creative lines inspired by mythical creatures like mermaids.
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