If you take a DIY approach to your own beauty, there are plenty of beauty apps that are great for trying on a new hair or makeup style, without even having to pick up an actual brush. Virtual makeover sites and webcam apps have been around for years online, but as augmented reality becomes more sophisticated, these tools should become even more accurate. A fantastic example of this is a new app from ModiFace that helps users pick a perfect color, texture and sheen for lipstick.
If you have neither the time nor the inclination to play around with your own makeup or hair, apps like Vênsette and GLAMSQUAD help users book appointments for makeup and hair styling with a professional.
19 Inventive Beauty Apps
From Beautiful Blowout Hair Apps to Simulated Manicure Apps:
Laura McQuarrie — Feb 22, 2014 — Fashion
19
Full-Service Virtual Makeovers
Topshop Makeup is Test-Worthy and Convenient
18
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend
17
Simulated Manicure Apps
Virtual Nail Salon by ModiFace is a Temporary Way to Sport Sweet Nails
16
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
15
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
14
Plastic Surgery Apps
Boost Your Beauty Shows How You'd Look with a Nose Job
13
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
12
Interactive Cosmetic Trials
EZface Virtual Mirror Lets You Digitally Try on Makeup
11
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
10
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
9
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
8
Hue-Altering Hair Apps
The ModiFace Hair Color App Expertly Makes Virtual Hair Adjustments
7
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
6
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
5
70s Hairstyle-Generating Apps
Give Yourself a 70s Hairdo with Facetune by Lightricks
4
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
3
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
2
Face-Life Apps
The Cosmetic Surgery iPhone App Helps You Get Work Done
1
Pore-Measuring Smartphone Apps
Fujistu Color Frame Lets You Track Your Skin's Health
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Makeup-Themed Dog Toys
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AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Touchless Skincare Applicators
Lunaescent's Universal Skincare Beauty Tool Prevents Contamination
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
Instant Virtual Fitting Tools
HeyBeauty AI Try-On Copilot Let's You Try on Clothes With a Click
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Virtual Piercing Apps
The Face Piercing App Uses AI & Facial Recognition to Visualize Piercings
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
GenAI Makeup Solutions
Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
AI Fashion Tools
Snazz AI Suggests Personalized Outfits Based on Your Style
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
AI Facial Treatment Visualizers
The Skincare Pro Aesthetic Simulator Visualizes Procedures
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
AI Headshot Generators
Airbrush Studio Can Create Professional Headshots from Selfies
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
AI-Powered Lipstick Application Systems
Grupo Boticário Partners with CESAR Innovation Hub
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Outfit Transformation Apps
Drippi Lets You Transform Friends' Outfits with Simple Photo Edits.
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
AI-Powered Color Solutions
Sherwin-Williams Unveils Smart App for Personalized Paint Selection
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Minimalist Smartphone Apps
The Dumb Phone App Provides a Pared-Back Experience for iOS Users
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
AI Paint Color Visualizers
Paint AI by ReImage AI Helps People Make Confident Color Choices
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Artist-Forward AI Apps
'Blendbox' Revolutionizes AI Art with Artist-Centric Control
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
AI-Powered Productivity Apps
The 'BeforeSunset' App Helps with Planning and Time Management
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
AI Body Measuring Platforms
Fytted is a New Virtual Fitting Room Tool for 600 Popular Brands
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
AI-Powered Beauty Consultants
Twinit AI Makeup Enhances Personal Features with AI and 3D Vision
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
Camera-Branded Photography Apps
The Leica LUX App Brings the Brand's Prowess to the iPhone
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Hair Gem Stylers
Hally's Patent-Pending Gem Pen Brings Bedazzling to a New Generation
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Review Analysis Tools
Appinion Offers AI Insights for App Reviews to Improve Performance
Motorized Rotating Makeup Brushes
blendSMART Challenges Traditions with Innovative Technology
AI Headshot Generators
MyNewLook Offers Professional-Quality Headshots Instantly with AI
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Plant-Identification Apps
Snap a Picture of a Plant and Photo Synthesis Will Provide Details
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
GenAI Styling Solutions
Syte’s AI Styling Uses Visual & Generative AI to Suggest Matching Items
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Speedy Beauty Product Deliveries
DoorDash and Ulta Beauty Partnered for Same-Day Delivery
Romantic AI Portraits
True Love Portrait Generates a Personalized Love Portrait Based on a Quiz
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
AI-Powered Icon Creators
SketchMe.app Helps Create a Personalized Social Media Icon in Minutes
Multi-Use Contouring Tools
FACEGYM & ISAMAYA Collaborated on a Face and Scalp Tool
AI Avatar Creation Tools
Pix Me! Transforms Your Photo into a Unique Avatar with Individuality
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Versatile Fashion Inspiration Apps
Urrban Tailor Helps You Find an Outfit For Any Event
AI Interior Design Decorators
RoomGenius Can Help You Redecorate in Minutes
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Stylized Portrait Generators
Face to All Can Create Oil Paintings and Whimsical Cartoons
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
Colour Palette-Capturing Apps
Colors Capture Pro Turns Surroundings Into Palettes for Projects
Creativity-Supporting Art Apps
The 'Blank' App Uses AI to Create Custom Art Based on Prompts
AI Color Generators
AIcolors.app Generates Custom UI Color Palettes Using AI for Design Projects
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Vintage Photo Camera Apps
mood.camera Brings Back Nostalgia in a Digital Age
Augmented Paint Platforms
Dulux Visualizer Utilizes Color Picker Technology for Living Spaces
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Smart Life-Planning Apps
Last Plannr is More Than a Traditional To-Do List
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Caricature Creation Tools
Photo to Caricature Pictures Turns Your Photos into Fun Caricatures
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
At-Home Hairdressing Solutions
Ub'Hair Lets You Book Professional Hairstyling At Home With Ease
Public Bathroom Location Apps
The Bathroom App Helps People in Need of Relief
Artistic Feedback Tools
Instant Art Review Provides Real-Time Feedback to Boost Artistic Skills
Digital Hair Color Consultations
Sally Beauty's Licensed Colorist OnDemand Empowers & Informs
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Minimalist Phone Widgets
Smile App Launcher Turns Your iPhone Into a Distraction-Free Device
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Digital Focus Tools
SceneEscape Organizes Apps and Stays Focused With Custom Digital Scenes