If you take a DIY approach to your own beauty, there are plenty of beauty apps that are great for trying on a new hair or makeup style, without even having to pick up an actual brush. Virtual makeover sites and webcam apps have been around for years online, but as augmented reality becomes more sophisticated, these tools should become even more accurate. A fantastic example of this is a new app from ModiFace that helps users pick a perfect color, texture and sheen for lipstick.
If you have neither the time nor the inclination to play around with your own makeup or hair, apps like Vênsette and GLAMSQUAD help users book appointments for makeup and hair styling with a professional.
19 Inventive Beauty Apps
From Beautiful Blowout Hair Apps to Simulated Manicure Apps:
Laura McQuarrie — Feb 22, 2014 — Fashion

19
Full-Service Virtual Makeovers
Topshop Makeup is Test-Worthy and Convenient

18
Virtual Facial Hair Apps
Test Out These Virtual Looks Before You Freak Out Your Girlfriend

17
Simulated Manicure Apps
Virtual Nail Salon by ModiFace is a Temporary Way to Sport Sweet Nails
16
Virtual Manicure Tools
The Marks & Spencer Makeover Counter Lets You Experiment with Color
15
Beautiful Blowout Hair Apps
The New Beauty App GLAMSQUAD Will Keep Your Hair Looking Fabulous
14
Plastic Surgery Apps
Boost Your Beauty Shows How You'd Look with a Nose Job
13
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
12
Interactive Cosmetic Trials
EZface Virtual Mirror Lets You Digitally Try on Makeup
11
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
10
Color Palette-Coordinating Apps
The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit
9
Comprehensive Virtual Makeovers
ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online
8
Hue-Altering Hair Apps
The ModiFace Hair Color App Expertly Makes Virtual Hair Adjustments
7
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
6
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
5
70s Hairstyle-Generating Apps
Give Yourself a 70s Hairdo with Facetune by Lightricks
4
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
3
Beauty Appointment Apps
The Vênsette App Enables Users to Order Beauty Services
2
Face-Life Apps
The Cosmetic Surgery iPhone App Helps You Get Work Done
1
Pore-Measuring Smartphone Apps
Fujistu Color Frame Lets You Track Your Skin's Health
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AI Nail Art
Nail Designs AI Offers a Creative Way To Experiment With Beauty
AI-Powered Lipstick Application Systems
Grupo Boticário Partners with CESAR Innovation Hub
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Mood-Based Makeup Mirrors
The L’Oréal Mood Mirror is a CES 2025 Beauty-Tech Innovation
Touchless Skincare Applicators
Lunaescent's Universal Skincare Beauty Tool Prevents Contamination
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Instant Virtual Fitting Tools
HeyBeauty AI Try-On Copilot Let's You Try on Clothes With a Click
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
GenAI Makeup Solutions
Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Calligraphic Beauty Brushes
The Victoria Beckham Beauty Brushes Include Ergonomic & Custom Designs
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Fingerprint Application Tools
Real Techniques Introduces Finger-Mimicking Makeup Applicators
Gamified Pet Care Apps
Wiglo is a Virtual Pet That Mirrors a Real Pet
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
AI Fashion Tools
Snazz AI Suggests Personalized Outfits Based on Your Style
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Personalized Beauty Routine Apps
Face Yoga App Luvly is Making Beauty More Accessible
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
AI Facial Treatment Visualizers
The Skincare Pro Aesthetic Simulator Visualizes Procedures
Outfit Transformation Apps
Drippi Lets You Transform Friends' Outfits with Simple Photo Edits.
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Precision Beauty Tools
Real Techniques Unveils Two New Professional-Grade Makeup Brushes
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
AI Hair Health Analyzers
Hairscope Analyzes Hair Health From A Single Selfie With AI Insights
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Color Solutions
Sherwin-Williams Unveils Smart App for Personalized Paint Selection
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Membership-Based Beauty Apps
Beauty Pie Launched an Exclusive App for its Members on Pi Day
Minimalist Smartphone Apps
The Dumb Phone App Provides a Pared-Back Experience for iOS Users
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
AI Paint Color Visualizers
Paint AI by ReImage AI Helps People Make Confident Color Choices
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Artist-Forward AI Apps
'Blendbox' Revolutionizes AI Art with Artist-Centric Control
Spiritual Wellness Apps
The Sol App Offers a Wellness Companion for Modern Self-Discovery
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
AI-Personalized Lipsticks
Maison M Recommends Flattering Shades with Artificial Intelligence
AI Portrait Generators
Imaginova Turns Selfies into Custom AI Portraits Without a Subscription
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
AI Body Measuring Platforms
Fytted is a New Virtual Fitting Room Tool for 600 Popular Brands
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
AI-Powered Beauty Consultants
Twinit AI Makeup Enhances Personal Features with AI and 3D Vision
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
Instant Headshot Generators
AI Portrait Creates Business-Ready Headshots From One Selfie
Camera-Branded Photography Apps
The Leica LUX App Brings the Brand's Prowess to the iPhone
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
Smartphone Photography Editing Apps
The Adobe Photoshop App for iPhone is Available Now for Free
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Motorized Rotating Makeup Brushes
blendSMART Challenges Traditions with Innovative Technology
AI Portrait Generators
Portraitify AI Portrait Studio Creates Stunning Portraits in 20 Seconds
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
AI Headshot Generators
MyNewLook Offers Professional-Quality Headshots Instantly with AI
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Skincare Optimization Platforms
BeautyBoostr Offers Custom Routines for Pro-Level Skincare Results
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Plant-Identification Apps
Snap a Picture of a Plant and Photo Synthesis Will Provide Details
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
AI Nail Art Generators
Nail Designs Co Uses AI to Generate Personalized Nail Art Creations
Romantic AI Portraits
True Love Portrait Generates a Personalized Love Portrait Based on a Quiz
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
AI-Powered Icon Creators
SketchMe.app Helps Create a Personalized Social Media Icon in Minutes
Professional Photo Enhancements
'Make Your Photo Successful First' Turns Photos Into Headshots
Multi-Use Contouring Tools
FACEGYM & ISAMAYA Collaborated on a Face and Scalp Tool
AI Avatar Creation Tools
Pix Me! Transforms Your Photo into a Unique Avatar with Individuality
Versatile Fashion Inspiration Apps
Urrban Tailor Helps You Find an Outfit For Any Event
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Stylized Portrait Generators
Face to All Can Create Oil Paintings and Whimsical Cartoons
App Icon Generators
AI App Icon Creates Custom Icons for Apps, Games, and Websites Easily
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
Colour Palette-Capturing Apps
Colors Capture Pro Turns Surroundings Into Palettes for Projects
Text Styling Tools
Stylish Text Transforms Plain Text Into Eye-Catching Messages Instantly
Creativity-Supporting Art Apps
The 'Blank' App Uses AI to Create Custom Art Based on Prompts
AI Color Generators
AIcolors.app Generates Custom UI Color Palettes Using AI for Design Projects
Mobile App Builders
AppBuzz Transforms Your Ecom Site into a Mobile App in 60 Seconds
Vintage Photo Camera Apps
mood.camera Brings Back Nostalgia in a Digital Age
AI Portrait Generators
PicStudio.AI Creates Professional Portraits From Selfies For Social Media
AI Dating Photos
Dating Photo AI Creates Professional Photos to Boost Your Matches
Augmented Paint Platforms
Dulux Visualizer Utilizes Color Picker Technology for Living Spaces
Video-Friendly Makeup Tools
Rad Camera Applies Virtual Makeup to Enhance Appearance on Video Calls
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Distraction-Free App Hubs
Explore Minimalist Digital Apps for Focus With Minimal Market
At-Home Hairdressing Solutions
Ub'Hair Lets You Book Professional Hairstyling At Home With Ease
Minimalist Phone Widgets
Smile App Launcher Turns Your iPhone Into a Distraction-Free Device
App Screenshot Generators
PhoneMock Creates Stunning App Store Screenshots With No Design Skills
Visual Enhancement Tools
VibrantSnap Instantly Create Stunning, Cinematic Screenshots
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
Artistic Feedback Tools
Instant Art Review Provides Real-Time Feedback to Boost Artistic Skills
Caricature Creation Tools
Photo to Caricature Pictures Turns Your Photos into Fun Caricatures
Profile Photo Enhancers
Dating Photo AI Boosts Your Dating App Matches with Optimized Photos
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Digital Focus Tools
SceneEscape Organizes Apps and Stays Focused With Custom Digital Scenes