NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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AI-Powered Lipstick Application Systems

Clean the Sky - Positive Eco Trends & Breakthroughs

Grupo Boticário Partners with CESAR Innovation Hub

— February 18, 2025 — Social Good
Grupo Boticário, in collaboration with Brazil’s CESAR Innovation Hub, has introduced the Smart Lipstick® — a groundbreaking AI-powered lipstick application system designed to enhance inclusivity in the beauty industry.

This innovative prototype was developed over seven years. It combines artificial intelligence, computer vision, and robotic technology to provide precise, automated lipstick applications for individuals with motor disabilities or visual impairments. The AI-powered lipstick application system uses advanced imaging to map the user’s lips and applies lipstick with a robotic arm. The process takes around two minutes. The technology behind Smart Lipstick® aims to address challenges such as traditional packaging designs that require significant dexterity and applicators that may be difficult for those with motor limitations. The innovation has already been showcased in select stores and events across Brazil.

Image Credit: Grupo Boticário x CESAR Innovation Hub
Trend Themes
1. AI-driven Beauty Solutions - Integrating artificial intelligence into beauty products, like the Smart Lipstick®, revolutionizes access for users with disabilities by offering precision-led applications.
2. Inclusive Cosmetic Technology - Inclusivity-focused technologies in cosmetics, exemplified by automated systems, cater to underserved groups, transforming traditional beauty practices.
3. Robotic Personal Care Devices - Robotic assistance in personal care merges advanced technology with daily routines, offering new levels of independence and personalization for consumers.
Industry Implications
1. Assistive Technology - The development of AI-driven devices for beauty applications opens up new possibilities within the assistive technology industry, enhancing quality of life for disabled individuals.
2. Beauty Integrations - By fusing AI with beauty, companies can explore scalable innovations that enhance user experiences beyond traditional cosmetics.
3. Robotic Innovations - As robotics enter personal care sectors, opportunities abound for creating sophisticated devices that augment human capabilities in everyday activities.
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