Test Out These Virtual Looks Before You Freak Out Your Girlfriend
Vasiliki Marapas — September 20, 2013 — Fashion
The Philip’s Style Yourself app is an entertaining way to check out what you’d look like in a variety of different facial hair styles. If you’re not ready to experiment with a new look in public yet, you can still check it out via a screen. The premise is simple: just upload a picture of yourself and then apply the style you’re most curious about.
The 23 style options vary from a military mustache to a three day beard to a circle mustache. Ladies have been dabbling in the virtual hair and makeup world forever (online makeovers anyone?) so it’s nice for men to get a chance to experiment with their look without the permanence too! I’m sure the ladies will get a kick out of putting on a fake mustache or two as well.
The 23 style options vary from a military mustache to a three day beard to a circle mustache. Ladies have been dabbling in the virtual hair and makeup world forever (online makeovers anyone?) so it’s nice for men to get a chance to experiment with their look without the permanence too! I’m sure the ladies will get a kick out of putting on a fake mustache or two as well.
Trend Themes
1. Virtual Try-on Apps - The rise of virtual try-on apps for beauty and fashion products presents a disruptive innovation opportunity for retailers to enhance the shopping experience of their customers.
2. Personalized Virtual Makeover - The development of personalized virtual makeover apps represents a disruptive innovation opportunity for beauty brands to engage customers in a creative and personalized way, and showcase product effectiveness.
3. Virtual Grooming - The trend of virtual grooming apps creates a disruptive innovation opportunity for male grooming brands to provide a unique and interactive digital experience, and drive product sales and loyalty.
Industry Implications
1. Beauty - Virtual try-on and personalized virtual makeup apps have disrupted the beauty industry, providing brands with an opportunity to transform the makeup buying experience.
2. Fashion - Virtual try-on apps have disrupted the fashion industry, presenting retailers with an opportunity to provide customers with a personalized and interactive shopping experience, and reduce product returns.
3. Male Grooming - Virtual grooming apps have disrupted the male grooming industry, providing brands with an opportunity to connect with consumers in a unique and interactive way, and promote product awareness and sales.
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