Whether you have a baby or are expecting one in the future, it's hard not to notice the multiple types of baby food branding. As a first-time parent, all of these choice can be extremely overwhelming, but if you take a step back and just appreciate the work that went into designing the packaging, this could be a quick stress reliever.
Many packaging designers are opting for a more minimalist look for their branding. The SMA Infant Nutrition concepts for example is extremely simplistic, and is also numbered to match what a growing baby needs at various stages. It's this type of baby food branding that can be extremely helpful, rather than overwhelming for parents.
10 Cases of Cute Baby Food Branding
From Purist Formula Packaging to Simplistic Recession Labels:
Jamie Danielle Munro — Apr 10, 2014 — Marketing
10
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
9
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
8
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
7
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
6
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
5
Simplistic Recession Labels
The Relaunch of the Target Private Label Brand 'Up & Up'
4
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
3
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
2
Numeric Baby Food Branding
SMA Infant Nutrition Provides Three Food Products for Growing Babies
1
Purist Formula Packaging
Nutrico Baby Food Branding Communicates Cuteness and Cleanliness
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Problem-Solving Youth Skincare
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Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Nutritious Kids Breakfast Lines
Little Spoon Expands Its Product Line, Answering Consumer Demand
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Premium Baby Carrying Collections
CALPAK is Unveiling its New Baby Diaper Bag Collection
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Design-Conscious Baby Incubators
The 'INCU' Concept Incubator by Isabella Hadous is Less Clinical
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Brain Development Smoothie Pouches
Brainiac Foods' Neuro+ Features a Nutrient Found in Breast Milk
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
EVOO-Infused Kids Meals
Little Spoon x Graza Launched Limited-Edition Meals for Gen Alpha
Auto-Branded Baby Gear
Nuna Partnered with Bmw for a High-Quality Baby Gear Collection
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Individual Cheese Variety Packs
The Babybel Variety Pack Comes with 18 Servings
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Hyper-Traceable Pet Foods
Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Israeli Globalized Infant Formulas
Else Nutrition's Infant Formulas are Expanding Availability
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Health-Minded Private Label Products
The Nice! For You Range Builds on the Walgreens Private Label
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Certified Regenerative Baby Foods
Babylife Organics is the First and Only ROC Baby Food
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Nutritious Organic Infant Formulas
Happy Baby Infant Formula is Nutritious and Health-Focused
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Palate-Expanding Baby Foods
Amara Organic Released an Introduction to Textures Variety Pack
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Health Start Products Come in Two Options
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Liner-Free Label Sausage Packaging
Salsicciamo Introduced Linerless Labeling for its Packaging
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Private Label Infant Formulas
Aldi Ireland Releases the New Private Label Mamia First Infant Milk
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Daycare Organization Essentials
Colle à Moi Offers Daycare Organization Tools
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Slow-Baked Potato Products
McCain Baby Hasselbacks Come with Flavor Sachets
Made-to-Order Baby Food
Indian Startup Timios Launched a "Made to Order" Fresh Baby Food Category
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Anatomically Inspired Baby Bottles
Emulait Makes Bottle Feeding Feel as Natural as Breastfeeding
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
AI-Powered Baby Name Lists
Bundle of Joy Helps Parents Pick the Perfect Name for Their New Born
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Discount Baby Formulas
Iceland Slashes Baby Formula Prices, Citing a "Moral Obligation"
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Sensitive Baby Skin Care
South Korean Brand Neopharm Expands Atopalm into Chinese Baby Care Market
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Premium Kitten Nutrition Pouches
The Sheba Kitten Range Includes Two Options
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Maternal Healthcare Capsules
CARiNG Pharmacy Celebrates 30 Years with Launch of 'Mom & Cutie' Line
Organizational Convertible Baby Bags
MOOV Offers Convertible Bags to Fit Your Lifestyle
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping