From billiards-inspired football games that showcase a vehicle's bumpers to department store takeovers in the form of garden cafe pop-ups, there are a variety of sources of inspiration from auto brand activations that can be applied to a variety of industries.
The Toyota Barista cafe was an innovative auto brand activation hosted by the brand and Tokyo-based agency Catchball. The event showed off the Toyota Hybrid's power by cooking breakfast for a group of lucky consumers entirely using the car as the source of energy.
A Leo Burnett-designed stunt in Sao Paulo from 2015 engaged consumers with an interactive Fiat WiFi taxi activation. The auto brand activation offered taxi passengers free WiFi access if they buckled up their seatbelt, which was successful in that 100% of passengers in the Fiat stunt complied.
15 Auto Brand Activations
15
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
14
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
13
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
12
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
11
Seatbelt-Enabled Taxi WiFi
The Fiat WiFi System is Accessible When Passengers Buckle Up
10
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
9
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
8
Automotive Beach Chairs
Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
7
Branded Snow Shovels
Subaru's Winter Marketing Stunt Provides Shovels to Non-Subaru Drivers
6
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
5
Yarn-Bombed Buses
7up's Art Bus Features a Knit Installation by Magda Sayeg
4
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
3
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
2
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
1
Car-Powered Cafes
The 'Toyota Barista' Stunt Demonstrates How Much Energy Brakes Generate
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Eco-Friendly Retail Pop-Ups
Stella McCartney's Ibiza Pop-Up Uses Recycled Wood; Efficient Lighting
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive F1 Pop-Ups
La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car
Versatile Hydrogen Battery Systems
These Toyota Hydrogen Cartridges Would Work for Cars and More
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Fashion Designer City Cars
The Fiat 500e x Giorgio Armani is the Ultimate in Italian Luxury
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Grab-and-Go Employee-Free Retailers
Lotus Launched a 'Pick & Go' Location in Thailand
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Luxurious Branded Pop-Up Events
The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event
Electric Vehicle Charging Stations
Toyota Becomes a Founder Partner of Ionna Charging Stations
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Bat-Inspired Luxury Hypercar Events
Automobili Pininfarina Taps Bruce Wayne for Inspiration
Muscular Pickup Truck Concepts
The Nissan Yuga Pickup Truck Concept by Jobin Sunil is Stylish
Automotive Brand Exercise Bikes
The Audi Smart Spinning Bike by Qingsheng Meng is Stylish
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Sweet Potato-Powered Cafes
Starbucks and Kirishima Shuzo Partnered for an Upcoming Location
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Automobile-Focused Home Designs
Ralph Lauren Home Unveils Modern Driver Collection
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Car Manuel Novellas
Audi Merged Its Car Owner Manuals with Seven Novellas on World Book Day
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Solar-Powered Autonomous Vehicles
The 'Ada' Autonomous Vehicle Concept is Passively Charged
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Convertible Commercial RV Vans
Nissan and PlugVan Partnered to Showcase the Plug Module
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Edgy High-End Fashion Collections
Alexander Wang Debuts the Ultra-Edgy Garage Collection
Collaborative Premium Audio Capsules
Ferrari and Bang & Olufsen Launch a Collection Together
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Elevated Outdoor Lodging Experiences
Hilton Has Announced an Exclusive Partnership with AutoCamp
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Superhero-Themed Hypercar Capsules
Pininfarina Unveils a New Batman-Inspired Hypercar Collection
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Italian Heritage Brand Identities
Sergio Soldano Launches Tableau D’Art in Cannes and Genoa
LATAM Airport Retailer Sweepstakes
Avolta Hosted a Series of Raffles and Prize Contests Last Year
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Opulent Automotive Hospitality Experiences
Genesis Partners with Forbes Travel Guide
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Audio Brand City Cars
The Toyota Aygo X JBL Special Edition is Stylish and Inherently Musical
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Seamless Auto Concierge Programs
Genesis Motors' Genesis at Home Concierge Redefines Car Shopping
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Painting-Inspired Artful Cars
The New BMW Art Car Takes the M Hybrid V8 As the Canvas
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Luxury NYC-Inspired Cafes
Fashion Label Coach Opened a Restaurant and Coffee Shop in Jakarta
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
In-Car Conversation Cards
Kelley Blue Book's "Car-fessional" Cards Inspire Family Connection
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
Fashion-Forward Hotel Transformations
SO/Paris Gets a New Design with Annual Lobby Activations
Curbside Cafe Delivery Services
Target Fuses its Drive-Up Service with In-Store Starbucks Pickup
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Automaker-Backed Gaming Events
Honda Unites with Twitch to Offer Activations at Twitch Rivals
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched