Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
Laura McQuarrie — March 3, 2016 — Autos
References: teslamotors & fool
In order to convince thousands of prospective buyers that staying on a waiting list for a Tesla vehicle is worth the wait, the electric car manufacturer set up the Meet Model X Tour. The tour is stopping at more than 30 locations across North America, providing reservation holders the chance to take the coveted vehicle for a test drive.
As well as impressing the drivers that had the chance to get behind the wheel, onlookers are also in for a treat for the eyes with the vehicle's impressive falcon wing doors.
In addition to boosting sales of the SUV-inspired Model X, the Meet Model X Tour has been a great stunt that's generated tons of positive media coverage for the brand. The New York Post recently quoted a customer who's been on Tesla's reservation list since 2012 who assures others: "The wait was totally worth it."
As well as impressing the drivers that had the chance to get behind the wheel, onlookers are also in for a treat for the eyes with the vehicle's impressive falcon wing doors.
In addition to boosting sales of the SUV-inspired Model X, the Meet Model X Tour has been a great stunt that's generated tons of positive media coverage for the brand. The New York Post recently quoted a customer who's been on Tesla's reservation list since 2012 who assures others: "The wait was totally worth it."
Trend Themes
1. Electric Vehicle Tours - Electric car manufacturers can set up tours to allow prospective buyers to test drive their vehicles and generate positive media coverage.
2. Impressive Vehicle Features - Highlighting unique and impressive features of a vehicle, such as falcon wing doors, can help attract customers and generate excitement.
3. Brand Stunts for Sales Boost - Creating attention-grabbing stunts, like the Meet Model X Tour, can generate positive media coverage and boost sales for a brand.
Industry Implications
1. Electric Vehicle Manufacturing - Electric vehicle manufacturers can benefit from setting up tours to showcase their vehicles and attract potential buyers.
2. Automotive Retail - Automotive retailers can explore showcasing unique features of vehicles to attract customers and increase sales.
3. Brand Marketing and Promotion - Brands in various industries can consider creative stunts to generate positive media coverage and increase brand awareness.
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