Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
Laura McQuarrie — July 24, 2014 — Autos
References: holidayautos & prexamples
When you think about plunking yourself down onto a beach chair for a few hours, the most movement you expect the chair to do is probably a little reclining—but the Ultimate Deck Chair from Holiday Autos is anything but your average beach chair.
The unit was designed Solomon Rogers and unveiled at Brighton beach as part of a promotion by the comparison car hire site. Other beach-goers looked on with envy as those who got to lounge on the Ultimate Deck Chairs showed how easy it is to chase the sun in search of the perfect spot to tan. The car-lounger was set up with a GPS tracker that followed the position of the sun and in response to this, the attached umbrella moved to provide just the right amount of shade. On top of this, the car was equipped with places to store books, and bottles of lotion, listen to music and keep drinks cool.
The unit was designed Solomon Rogers and unveiled at Brighton beach as part of a promotion by the comparison car hire site. Other beach-goers looked on with envy as those who got to lounge on the Ultimate Deck Chairs showed how easy it is to chase the sun in search of the perfect spot to tan. The car-lounger was set up with a GPS tracker that followed the position of the sun and in response to this, the attached umbrella moved to provide just the right amount of shade. On top of this, the car was equipped with places to store books, and bottles of lotion, listen to music and keep drinks cool.
Trend Themes
1. Smart Beach Chairs - Opportunity to create technologically advanced beach chairs that can track the sun, provide shade, and offer storage and entertainment features.
2. Personalized Outdoor Furniture - Opportunity to design customizable outdoor furniture that caters to individual preferences and needs, such as adjustable umbrellas and storage compartments.
3. Integration of GPS Technology - Opportunity to incorporate GPS tracking technology into various consumer products, enabling them to adapt to changing environments and provide enhanced functionalities.
Industry Implications
1. Outdoor Furniture - Outdoor furniture manufacturers can explore innovative designs and features to provide more comfortable and convenient products for consumers.
2. Travel and Tourism - The travel and tourism industry can offer unique experiences by incorporating advanced beach chair technology into beach resorts and destinations.
3. Consumer Electronics - Consumer electronics companies can leverage GPS technology to create smart and connected products that enhance user experiences in various contexts.
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