Many of the most popular August 2019 social media ideas offer celebrations of the less-than-shiny parts of life and using the Internet. Craving depth and authentic experiences, social media users are no longer looking to engage with just picture-perfect content and desire connections with people and brands that are unafraid to exhibit raw vulnerability and honesty. To acknowledge this, Kahlua created a Zero Likes Given campaign and gallery that brings attention to unappreciated social media posts and Diesel purposefully extended its Pride campaign after noting a drop in followers to prove that "love transcends numbers."
Recently, Instagram expanded its tests on hiding the number of likes collected on the posts shared to its platform, helping users to stress less about numbers and more about real connections.
Top 25 Social Media Innovations in August
25
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
24
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
23
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
22
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
21
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
20
Fuzzy Velvet Makeup Sponges
Sunday Ivy's New Line of Velvet Makeup Sponges Has a Flawless Finish
19
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
18
Imperfect Photo Galleries
The Zero Likes Given Exhibition Provides an Escape Social Pressures
17
Influencer Analytics Platforms
'NoxInfluencer' Offers YouTube Analytics to Optimize Channels
16
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
15
Short-Form Influencer Shows
Snapchat's 'Creator Shows' Star Influencers & Celebrities
14
Beverage Customization Promotions
The Circle K #MakeYourMix Campaign Encourages Refreshment
13
Accessible Bitcoin Apps
Gracias Introduces Cryptocurrency to Diverse Communities
12
Animated Landmark Lenses
Snapchat's Landmarker Brings the NYC Statue of Liberty to Life
11
Mobile-First Tennis Games
For Wimbledon, Snapchat Launched a Mobile Bitmoji Tennis Game
10
Social Media Test Expansions
Instagram is Set to Expand Its Hidden Like Count Feature
9
Human-Removing Photo Editing Tools
Bye Bye Camera Removes Unwanted Agents from Your Photos
8
Story-Sharing Smart Luggage
Eagle Creek's NFC-Connected Bags Reveal Places a Traveler Has Been
7
Artist-Centric Social Apps
'Collabr' Helps Artists to Connect and Collaborate with One Another
6
Dog-Centric Social Apps
Pedigree's DentaSTIX Studios Creates Fun Social Media Content
5
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
4
Social Media Consumer Protections
Facebook Has Started Implementing an Ad-Reporting Tool in the UK
3
Exclusive VR Games
Facebook Will Bring Virtual Reality Titles to the Oculus Headset
2
Candy Brand Dance Challenges
Dippin' Dots' National Challenge Asks Fans to Show Off Their Moves
1
Social Media Fan Page Support
Facebook Creators Will Now Have More Avenues of Support
Related Ideas
AI-Powered Social Personality Quizzes
My Insta Personality Playfully Analyzes Instagram Profiles
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Simplified Content Creation
FastContent Generates Daily Social Media Posts with Just One Click
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Social Gratitude Platforms
Kevin Brilliant Debuts the Take The Win™ Platform
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Social Media Rewards Platforms
Thumzup Welcomes Hi Five Energy Drink on Its Rewards Platform
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Mood-Reflective Sonic Sounds
Instagram Presents Sonic Identity for Reels as a Single Sound
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI-Indicating Content Labels
Meta is Preparing to Roll out Labels Depicting Content Made with AI
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Aggregated Social Insights
IndiePulse Uses Forum and Thread Comments to Find Your Next Projects
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers