Pedigree's DentaSTIX Studios Creates Fun Social Media Content
Laura McQuarrie — July 3, 2019 — Tech
References: apps.apple & fabnews.live
As well as selling tasty DentaSTIX oral care treats for dogs and the treat-holding SelfieSTIX Clip to capture perfect photos of pets, Pedigree is now introducing the DentaSTIX Studios app to equip pet parents with even more fun ways to play with their beloved furry companions. According to Pedigree, the new app "gives our dogs all the social tools us humans have," creating entertaining content that's ready to be shared on social media.
With Pedigree DentaSTIX Studios, users are able to add 3D filters with PupBooth, catalog a dog's daily life with DogDays and get imaginative with the augmented reality GoodLens tool. Naturally, when it comes to creating this content, Pedigree's DentaSTIX and SelfieSTIX Clip help to make using the app with the cooperation from a canine companion even easier.
With Pedigree DentaSTIX Studios, users are able to add 3D filters with PupBooth, catalog a dog's daily life with DogDays and get imaginative with the augmented reality GoodLens tool. Naturally, when it comes to creating this content, Pedigree's DentaSTIX and SelfieSTIX Clip help to make using the app with the cooperation from a canine companion even easier.
Trend Themes
1. Dog-friendly Social Media - Opportunity for businesses to create social media apps that cater to dog owners by incorporating augmented reality and 3D filters.
2. Pet Tech - Creating tech products that help pet owners interact with their pets through social media and aid in daily tasks, such as dental care.
3. Brand-specific Apps - Businesses can release apps that enhance the customer experience by providing them with fun tools related to their products/services, as seen with Pedigree's DentaSTIX Studios.
Industry Implications
1. Pet Food Industry - Opportunity for pet food brands to expand their product offerings by creating complementary tech products and apps for pet owners.
2. Mobile App Industry - Integrating augmented reality and 3D filters in mobile apps for higher user engagement and retention, as seen with Pedigree DentaSTIX Studios.
3. Social Media Marketing Industry - Expanding social media marketing to pet owners by creating dog-friendly content and apps that encourage user-generated content and sharing.
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