Kindai Celebrates a Cult-Favorite Film with an AR Filter
Kalin Ned — July 4, 2019 — Pop Culture
Digital agency Kindai embraces cinematography with a special AR-powered social media filter. Available on Instagram and on Facebook, the augmented reality activation is designed to celebrate the 30th anniversary of 'They Live.' This is a cult-favorite classic that made its debut in 1988. The movie is directed by John Carpenter and it concerns itself with exposing the subliminal messages that are generated by media and perceived by the public.
Superimposed onto the environment of the digital revolution, John Carpenter's 'They Live' has aged well and still offers some worthwhile commentary on the way media — social or otherwise, affects the human agent.
Kindai's film-themed social media filter engages its audiences. Its highly responsive interface effortlessly mimics the glasses that reveal the world's reality to Roddy Piper's character in the cult-favorite 1988 film.
Superimposed onto the environment of the digital revolution, John Carpenter's 'They Live' has aged well and still offers some worthwhile commentary on the way media — social or otherwise, affects the human agent.
Kindai's film-themed social media filter engages its audiences. Its highly responsive interface effortlessly mimics the glasses that reveal the world's reality to Roddy Piper's character in the cult-favorite 1988 film.
Trend Themes
1. Ar-powered Social Media Filters - There is an opportunity for businesses to incorporate AR-powered social media filters to engage their audiences.
2. Cinematography-inspired Marketing - Businesses can look to incorporate cinematography-inspired marketing to tap into cult-favorite classics to engage their target audience.
3. Interactive Advertising - The use of interactive advertising can create engaging experiences, tapping into classic films, such as They Live, to lure in audiences.
Industry Implications
1. Marketing - The marketing industry can look to incorporate cinematography-inspired techniques, such as AR-powered social media filters, to boost engagement.
2. Advertising - The advertising industry has the opportunity to create immersive experiences using classic films through the use of interactive advertising.
3. Entertainment - The entertainment industry can leverage the popularity of cult-favorite classics and partner with brands to create marketing campaigns that engage their target audience.
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