The Zero Likes Given Exhibition Provides an Escape Social Pressures
Laura McQuarrie — July 18, 2019 — Art & Design
References: kahlua & prnewswire
The Zero Likes Given exhibition by Kahlua is popping up in New York City for just two days at the end of July, offering people the chance to look at social media photos that were posted to Instagram but received no likes. The "zero-liked photography" gallery addresses research that suggests a high percentage of Millennials believe it's important to stay in the moment yet many moments are missed due to trying to capture picture-perfect content for Instagram.
According to Troy Gorczyca, Kahlua Brand Director, "Social media has become too serious, even coffee and cocktails are now required to be picture-perfect. At Kahlúa, not so much. We're encouraging everyone to take life—and likes—less seriously, in the spirit of our own brand."
According to Troy Gorczyca, Kahlua Brand Director, "Social media has become too serious, even coffee and cocktails are now required to be picture-perfect. At Kahlúa, not so much. We're encouraging everyone to take life—and likes—less seriously, in the spirit of our own brand."
Trend Themes
1. Zero-liked Photography - Disruptive innovation opportunity: Develop a platform or app that encourages sharing and appreciation of photos with no likes, emphasizing the authenticity and uniqueness of each image.
2. Escaping Social Pressures - Disruptive innovation opportunity: Create products or services that help individuals disconnect from the constant need for validation on social media and foster a healthier relationship with technology.
3. Embracing Imperfection - Disruptive innovation opportunity: Build a community or platform that celebrates imperfections and encourages people to post genuine content without the pressure to conform to unrealistic standards.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity: Introduce features that promote diverse and authentic content, shifting focus from popularity metrics to fostering meaningful interactions.
2. Photography Equipment and Apps - Disruptive innovation opportunity: Develop tools specifically designed to capture and enhance authentic moments, removing the emphasis on creating picture-perfect content for social media.
3. Wellness and Self-care - Disruptive innovation opportunity: Offer services or products that help individuals disconnect from social media pressures and prioritize their mental well-being by promoting mindfulness and digital detox.
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