Gracias Introduces Cryptocurrency to Diverse Communities
Laura McQuarrie — July 30, 2019 — Tech
References: getgracias & prnewswire
Gracias is a new mobile Bitcoin app that's on a mission to make cryptocurrency accessible to a broader range of consumers, including young people and individuals who are traditionally underrepresented in finance. The user-friendly app uses familiar social media features like GIFs, messengers and emojis to drive Bitcoin literacy.
To kick off its pilot program, Gracias is rewarding the first 10,000 users with a small amount of Bitcoin to get them started—with a promo code, new users are eligible to redeem the equivalent of $5 of Bitcoin and have the potential to earn an addition of $2 of Bitcoin for referrals.
While many people favor cryptocurrency for making small payments, tipping and gifting, many people feel confused or intimidated, which is where Gracias has the potential to help.
To kick off its pilot program, Gracias is rewarding the first 10,000 users with a small amount of Bitcoin to get them started—with a promo code, new users are eligible to redeem the equivalent of $5 of Bitcoin and have the potential to earn an addition of $2 of Bitcoin for referrals.
While many people favor cryptocurrency for making small payments, tipping and gifting, many people feel confused or intimidated, which is where Gracias has the potential to help.
Trend Themes
1. Mobile Bitcoin Apps - Opportunity for mobile app developers to create user-friendly Bitcoin apps that cater to diverse communities.
2. Cryptocurrency Literacy - Demand for educational resources and platforms that simplify and enhance understanding of cryptocurrencies.
3. Inclusive Financial Services - Potential for fintech companies to develop inclusive and accessible financial solutions for underrepresented demographics.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunities exist for mobile app developers to create user-friendly Bitcoin apps.
2. Education Technology - Opportunity for education technology companies to create platforms and resources that enhance cryptocurrency literacy.
3. Fintech - Fintech industry can develop inclusive financial services and solutions that cater to traditionally underrepresented communities.
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