Snapchat's 'Creator Shows' Star Influencers & Celebrities
Laura McQuarrie — July 12, 2019 — Tech
Before VidCon this year, Snapchat announced that it will be introducing Creator Shows to its platform featuring content from Serena Williams and Kevin Hart, plus creators like Emma Chamberlain, Loren Grey and Rickey Thompson. These shows, created specifically for Snapchat users, will be about three to five minutes in length and an entire season will have about eight to 10 episodes. For the platform, these shows will also be filmed as first-person, vertically formatted videos. These new additions to Snapchat Shows will offer a range of content from beauty and fashion to fitness and beyond.
This summer, Snapchat's new Creator Shows can be found on the Discover page, featuring content like the motivational Rules of Success with Arnold Schwarzenegger and the nostalgic unboxing series Throwback Toys with Jordyn Jones.
This summer, Snapchat's new Creator Shows can be found on the Discover page, featuring content like the motivational Rules of Success with Arnold Schwarzenegger and the nostalgic unboxing series Throwback Toys with Jordyn Jones.
Trend Themes
1. Short-form Influencer Shows - Opportunity to leverage the popularity of influencers and celebrities in creating short-form content for online platforms.
2. Vertical Video Format - Potential for disruption in the video production industry by focusing on vertically formatted videos for online platforms.
3. Niche Content Creation - Opportunity for specialized content creators to cater to specific interests and preferences of online audiences.
Industry Implications
1. Social Media - Disruptive innovation opportunities in creating and hosting short-form influencer shows on social media platforms.
2. Video Production - Potential disruption in the video production industry by adapting to the growing demand for vertically formatted videos.
3. Content Creation - Opportunities for content creators to explore niche markets and provide specialized content for online platforms.
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