From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially when it comes to finished looks and functions.
Customization is now becoming the norm across the fashion industry, with everything from footwear and bags to apparel offering modular or transformative elements. Although there are plenty of universal emojis to express one's feelings at any given moment, consumers are looking for more personalized means of expression with hyper-personalized stickers and messaging tools.
Consumers are also seeking out kits and product systems that allow them to build their own products, such as Demeter's Foolproof Blending Trio for crafting bespoke fragrances and NuAns NEO Reloaded, which is a smartphone with a fully customizable back component.
Top 25 Customization Concepts in August

25
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes

24
Modular Bag Systems
'Bloqbag' is a Modular Bag That Reinvents the Backpack
23
DIY Prefab Cabin Homes
The Ecokit Prefabricated Cabins Can be Erected without Professional Help
22
Custom-Backed Smartphones
The NuAns NEO Reloaded Has Hundreds of Different Design Combinations
21
Transforming Workstation Consoles
This Sleek Console Transforms Into a Small Cubicle
20
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
19
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
18
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
17
Custom 3D-Scanned Shoes
The iovada Luxury Italian Shoes are Made from Premium Materials
16
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
15
Design-Centric Cat Houses
The LUNARBOX Cat Condo Features an Elevated, Customizable Design
14
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
13
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
12
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
11
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
10
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
9
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
8
Luxury Smartwatch Services
Apple Offered Free Personalization Services for the Apple Watch Hermès
7
Personalized Birthday Pies
The Real Pie Company Decorates Savory Pies with Names and Messages
6
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
5
Magnetic Photo Holders
Swapsnap Effortlessly Displays Pictures on Walls Without Nails
4
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
3
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
2
Interchangeable Backpack Shells
Kemies Introduces Bags with Skins That Can Be Easily Changed
1
Customizable Watch Collections
'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Luxury Fragrance Launches
Maison Francis Kurkdjian’s Kurky Brings Playful Luxury to Bloomingdale’s
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Assistive Fragrance Devices
L'Oréal My Aura Empowers People with Upper Limb & Visual Disabilities
AI Scent Discovery Consoles
Kaorium Helps Customers Learn Their Olfactory Preferences
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Connected Luxurious Home Appliances
LG Expands Its Ultra-Premium LG SIGNATURE Lineup at CES 2025
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Wearable AI Retail Assistants
Augmodo Unveils a New Pilot Affecting Four Warehouse Locations
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Revolutionary Cooking System Concepts
Tim Chen Designs the Magic Cube Cooking System
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Chromatic Emotional Home Decor
The 3form 2025 Color Collection Puts Emotional Hues in Focus
Commuter-Oriented Tech Accessories
MOFT Taps TOMBOGO for the New 'Creative Commuter' Capsule
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Modular Luxury Bag Designs
Givenchy's Fall 2024 Collection Introduces the Antigona Cube Handbag
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Accessibility-Focused Home Appliances
LG Electronics Expands Its LG Comfort Kit
Colorful Vegan Handbag Collections
Espe's Spring/Summer 2025 Collection Boasts Modern Elegance
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI Scent Creation Platforms
EveryHuman's Algorithmic Perfumery Uniquely Explores Fragrance Notes
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
Aromachology-Inspired Fragrances
Yves Rocher Introduces the New Essences Botaniques
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Multi-Sensory Fragrances
Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Luxury Basketball-Themed Fashion Capsules
Balenciaga Introduces the Basketball Series Collection
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Collaborative Suede-Like Luggage
fragment design x RAMIDUS 2024 New Year Spot Collection is Chic
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Vibrant Carry-On Luggage Prints
CASETiFY Unveiled Customizable Backgrounds for Suitcases
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Glam Bracelet-Making Kits
This Juicy Couture Bracelet Kit Features Ten Unique Charms
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Futuristic Headphone Attachments
ANDAASH Specializes in AirPod Max Attachments for Customization
Curated High-End V-Day Collections
Cartier’s 2025 Valentine’s Day Gift Selection Was Stunning
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Mousse-Hued Smartphones
Pantone x Motorola Decked Devices Out in the 2025 Color of the Year
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Customizable Modular Footwear Designs
Grounded People Apparel Debuts the Oyum Snap System
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Versatile Warped Handbags
MSCHF Debuts a New Bag Design Blending the Forms of Four Existing Pieces
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Product-Packed Beauty Tote Bags
The Fenwick Summer Beauty Tote Has Handpicked Beauty Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Fragrance-Forward Bodycare
BORNTOSTANDOUT's Body Care Collection is a Sensorial Treat
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Advanced Personalized Sizing Technology
NYC Leather Jackets Relies on Cutting-Edge Technology
Next-Gen Console Customizations
eXtremeRate Unveiled Solutions for the ' Nintendo Switch 2'
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Customizable Bag Collections
MonoBlanks Has Introduced a New Line of Customizable Bags
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Design-Forward Phone Accessories
OtterBox Debuts Two New Colorful & Functional Collections
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Modular Mobile Phones
The HMD Fusion Features Swappable Components with Different Features
Modular Multifunctional Bags
The Mercurius Modular Bag is a Classy and Durable Accessory
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Smartphone Detox Lockboxes
The Conceptual 'Back to Reality' Smartphone Lock Box Reclaims Time
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Personalized Lip Product Services
The Sensual Lip Custom Match Offers a Bespoke Beauty Experience
Neon-Colored Lifestyle Bags
fragment design and RAMIDUS Collaborate on a New Line of Neon Totes
Member-Exclusive Candles
Commodity Candles are Exclusives Scented Like Expressive Fragrances
Bold-Colored Watches
Swatch Unveils its Transparent COLORS OF JOY Collection
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Haircare Gift Bundles
Kumo Luxe Has Introduced a Selection of Holiday Bundles
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Customizable Phone Skins
APEALZ Facilitates Opportunities for People to Personalize Their Phones
Vibrant Custom Storage Systems
Cliik by Ally Dayon Optimizes Storage Using Magnets
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Customizable Shopping Management Tools
HandyTote Ensures Items are Easily Classified and Located
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Custom Phone Icon Themes
Iconic Transforms iOS Experiences with Customizable App Icon Themes
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections