From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially when it comes to finished looks and functions.
Customization is now becoming the norm across the fashion industry, with everything from footwear and bags to apparel offering modular or transformative elements. Although there are plenty of universal emojis to express one's feelings at any given moment, consumers are looking for more personalized means of expression with hyper-personalized stickers and messaging tools.
Consumers are also seeking out kits and product systems that allow them to build their own products, such as Demeter's Foolproof Blending Trio for crafting bespoke fragrances and NuAns NEO Reloaded, which is a smartphone with a fully customizable back component.
Top 25 Customization Concepts in August
25
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes
24
Modular Bag Systems
'Bloqbag' is a Modular Bag That Reinvents the Backpack
23
DIY Prefab Cabin Homes
The Ecokit Prefabricated Cabins Can be Erected without Professional Help
22
Custom-Backed Smartphones
The NuAns NEO Reloaded Has Hundreds of Different Design Combinations
21
Transforming Workstation Consoles
This Sleek Console Transforms Into a Small Cubicle
20
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
19
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
18
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
17
Custom 3D-Scanned Shoes
The iovada Luxury Italian Shoes are Made from Premium Materials
16
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
15
Design-Centric Cat Houses
The LUNARBOX Cat Condo Features an Elevated, Customizable Design
14
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
13
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
12
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
11
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
10
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
9
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
8
Luxury Smartwatch Services
Apple Offered Free Personalization Services for the Apple Watch Hermès
7
Personalized Birthday Pies
The Real Pie Company Decorates Savory Pies with Names and Messages
6
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
5
Magnetic Photo Holders
Swapsnap Effortlessly Displays Pictures on Walls Without Nails
4
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
3
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
2
Interchangeable Backpack Shells
Kemies Introduces Bags with Skins That Can Be Easily Changed
1
Customizable Watch Collections
'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Related Ideas
Industrial Design Smartwatches
The 176 CS-500 Smartwatch by Carl Hauser Has a Rugged Form
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Angled Dual-Display Smartwatches
This Apple Watch Concept by Tien Hung Optimizes Efficiency
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Electric-Hued Luggage Collections
The Away Neon Collection is Available for a Limited Time
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Clutch Purse Smartphone Concepts
The Honor V Purse Transforms the Mobile Device into an Accessory
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Chic Tech Organization Bags
The Faire Collective Atlas Urban Messenger Keeps Devices Secure
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Modular Handheld Gaming Systems
The 'feeel' Gaming System by Jasmin Kappler is Customizable
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Exclusive Modular Dynamic Sneakers
notwoways Unveils its New Foams Sneaker with Custom Detail
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
French Museum-Themed Tech Accessories
The Louvre Museum and CASETiFY Join Forces on a Capsule
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Commuter-Oriented Tech Accessories
MOFT Taps TOMBOGO for the New 'Creative Commuter' Capsule
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Modular Luxury Bag Designs
Givenchy's Fall 2024 Collection Introduces the Antigona Cube Handbag
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI Scent Creation Platforms
EveryHuman's Algorithmic Perfumery Uniquely Explores Fragrance Notes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Style-Conscious Power Tools
The Conceptual 'Module' Compact Drill Has Recycled Materials
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
Aromachology-Inspired Fragrances
Yves Rocher Introduces the New Essences Botaniques
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Multi-Sensory Fragrances
Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Collaborative Suede-Like Luggage
fragment design x RAMIDUS 2024 New Year Spot Collection is Chic
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Versatile Warped Handbags
MSCHF Debuts a New Bag Design Blending the Forms of Four Existing Pieces
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Product-Packed Beauty Tote Bags
The Fenwick Summer Beauty Tote Has Handpicked Beauty Products
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Co-Branded Zippered Carriers
fragment design Collaborates with RAMIDUS for a Carrier Collection
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Premium Airplane Amenity Kits
Emirates Presents Its New Bulgari Amenity Kits for Travelers
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Modular Mobile Phones
The HMD Fusion Features Swappable Components with Different Features
Modular Multifunctional Bags
The Mercurius Modular Bag is a Classy and Durable Accessory
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Cloud Technology-Inspired Fashion
AHLUWALIA Presents the Symphony Unlocked Capsule for FW23
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Neon-Colored Lifestyle Bags
fragment design and RAMIDUS Collaborate on a New Line of Neon Totes
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Bold-Colored Watches
Swatch Unveils its Transparent COLORS OF JOY Collection
Colorful Tote Bag Collections
fragment design and RAMIDUS Launch Colorful Tote Bags
Luxury Fragrance Discovery Sets
The Thomson Carter Discovery Set Includes Three Scents
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Vibrant Custom Storage Systems
Cliik by Ally Dayon Optimizes Storage Using Magnets
Customizable Phone Skins
APEALZ Facilitates Opportunities for People to Personalize Their Phones
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Customizable Shopping Management Tools
HandyTote Ensures Items are Easily Classified and Located
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Custom Phone Icon Themes
Iconic Transforms iOS Experiences with Customizable App Icon Themes
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Premium Fall-Ready Footwear Designs
Hender Scheme Presents its Latest Lineup for Fall 2023