From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially when it comes to finished looks and functions.
Customization is now becoming the norm across the fashion industry, with everything from footwear and bags to apparel offering modular or transformative elements. Although there are plenty of universal emojis to express one's feelings at any given moment, consumers are looking for more personalized means of expression with hyper-personalized stickers and messaging tools.
Consumers are also seeking out kits and product systems that allow them to build their own products, such as Demeter's Foolproof Blending Trio for crafting bespoke fragrances and NuAns NEO Reloaded, which is a smartphone with a fully customizable back component.
Top 25 Customization Concepts in August
25
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes
24
Modular Bag Systems
'Bloqbag' is a Modular Bag That Reinvents the Backpack
23
DIY Prefab Cabin Homes
The Ecokit Prefabricated Cabins Can be Erected without Professional Help
22
Custom-Backed Smartphones
The NuAns NEO Reloaded Has Hundreds of Different Design Combinations
21
Transforming Workstation Consoles
This Sleek Console Transforms Into a Small Cubicle
20
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
19
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
18
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
17
Custom 3D-Scanned Shoes
The iovada Luxury Italian Shoes are Made from Premium Materials
16
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
15
Design-Centric Cat Houses
The LUNARBOX Cat Condo Features an Elevated, Customizable Design
14
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
13
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
12
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
11
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
10
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
9
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
8
Luxury Smartwatch Services
Apple Offered Free Personalization Services for the Apple Watch Hermès
7
Personalized Birthday Pies
The Real Pie Company Decorates Savory Pies with Names and Messages
6
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
5
Magnetic Photo Holders
Swapsnap Effortlessly Displays Pictures on Walls Without Nails
4
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
3
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
2
Interchangeable Backpack Shells
Kemies Introduces Bags with Skins That Can Be Easily Changed
1
Customizable Watch Collections
'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Smartwatch-Attached Smartphone Concepts
The Conceptual Sony Smart Switch Ecosystem is All-in-One
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Clutch Purse Smartphone Concepts
The Honor V Purse Transforms the Mobile Device into an Accessory
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Chic Tech Organization Bags
The Faire Collective Atlas Urban Messenger Keeps Devices Secure
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Modular Handheld Gaming Systems
The 'feeel' Gaming System by Jasmin Kappler is Customizable
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Exclusive Modular Dynamic Sneakers
notwoways Unveils its New Foams Sneaker with Custom Detail
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
French Museum-Themed Tech Accessories
The Louvre Museum and CASETiFY Join Forces on a Capsule
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Commuter-Oriented Tech Accessories
MOFT Taps TOMBOGO for the New 'Creative Commuter' Capsule
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Modular Luxury Bag Designs
Givenchy's Fall 2024 Collection Introduces the Antigona Cube Handbag
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI Scent Creation Platforms
EveryHuman's Algorithmic Perfumery Uniquely Explores Fragrance Notes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Style-Conscious Power Tools
The Conceptual 'Module' Compact Drill Has Recycled Materials
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
Aromachology-Inspired Fragrances
Yves Rocher Introduces the New Essences Botaniques
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Multi-Sensory Fragrances
Bleu Nour Revolutionizes Fragrance by Turning Colors into Scents
Fragrance-Integrated Fashion Accessories
Versace Integrates the Bright Crystal Perfume to Shoes
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Glam Bracelet-Making Kits
This Juicy Couture Bracelet Kit Features Ten Unique Charms
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Collaborative Suede-Like Luggage
fragment design x RAMIDUS 2024 New Year Spot Collection is Chic
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Futuristic Headphone Attachments
ANDAASH Specializes in AirPod Max Attachments for Customization
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Mousse-Hued Smartphones
Pantone x Motorola Decked Devices Out in the 2025 Color of the Year
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Versatile Warped Handbags
MSCHF Debuts a New Bag Design Blending the Forms of Four Existing Pieces
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Product-Packed Beauty Tote Bags
The Fenwick Summer Beauty Tote Has Handpicked Beauty Products
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Co-Branded Zippered Carriers
fragment design Collaborates with RAMIDUS for a Carrier Collection
Fabric-Centric Spring Fashion Capsules
SAGE NATION Presents a Look at its SS25 Capsule at PFW
Design-Forward Phone Accessories
OtterBox Debuts Two New Colorful & Functional Collections
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Premium Airplane Amenity Kits
Emirates Presents Its New Bulgari Amenity Kits for Travelers
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Modular Mobile Phones
The HMD Fusion Features Swappable Components with Different Features
Modular Multifunctional Bags
The Mercurius Modular Bag is a Classy and Durable Accessory
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Cloud Technology-Inspired Fashion
AHLUWALIA Presents the Symphony Unlocked Capsule for FW23
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Neon-Colored Lifestyle Bags
fragment design and RAMIDUS Collaborate on a New Line of Neon Totes
Bold-Colored Watches
Swatch Unveils its Transparent COLORS OF JOY Collection
Luxury Fragrance Discovery Sets
The Thomson Carter Discovery Set Includes Three Scents
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Vibrant Custom Storage Systems
Cliik by Ally Dayon Optimizes Storage Using Magnets
Customizable Phone Skins
APEALZ Facilitates Opportunities for People to Personalize Their Phones
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Customizable Shopping Management Tools
HandyTote Ensures Items are Easily Classified and Located
Haircare Gift Bundles
Kumo Luxe Has Introduced a Selection of Holiday Bundles
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Custom Phone Icon Themes
Iconic Transforms iOS Experiences with Customizable App Icon Themes
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Premium Fall-Ready Footwear Designs
Hender Scheme Presents its Latest Lineup for Fall 2023