fragment design and RAMIDUS Collaborate on a New Line of Neon Totes
References: ramidustokyo & hypebeast
Hiroshi Fujiwara's RAMIDUS and fragment design have collaborated on a new range of co-branded accessories following their successful '2024 New Year Spot' collection earlier this year. This collaboration includes an expansive collection of neon tote bags for the Spring/Summer 2024 season, featuring box-shaped bags in bright orange, yellow, green, pink, and purple tones.
These tote bags maintain sturdy square shapes with durable constructions, maximizing storage space in three sizes. The classic black-and-white logo tape strap adds a striking contrast to the vibrant hues on each bag, while the body has an angular square shape.
The new fragment design x RAMIDUS collection will be available on Saturday, March 30, on RAMIDUS' website and at the RAMIDUS Tokyo store.
Image Credit: RAMIDUS, fragment design, hypebeast, ramidustokyo
These tote bags maintain sturdy square shapes with durable constructions, maximizing storage space in three sizes. The classic black-and-white logo tape strap adds a striking contrast to the vibrant hues on each bag, while the body has an angular square shape.
The new fragment design x RAMIDUS collection will be available on Saturday, March 30, on RAMIDUS' website and at the RAMIDUS Tokyo store.
Image Credit: RAMIDUS, fragment design, hypebeast, ramidustokyo
Trend Themes
1. Neon Tote Bags - Expansive collection of neon tote bags in bright orange, yellow, green, pink, and purple tones for Spring/Summer 2024 season.
2. Sturdy Square Shapes - Tote bags maintain sturdy square shapes with durable constructions, maximizing storage space in three sizes.
3. Black-and-white Logo Tape Strap - Classic logo tape strap in black-and-white adds striking contrast to the vibrant hues on each neon bag.
Industry Implications
1. Fashion Accessories - Expanding market for neon tote bags offers opportunities for bold and eye-catching accessory designs in the fashion industry.
2. Retail and E-commerce - Innovative designs like sturdy square-shaped tote bags can enhance online and in-store shopping experiences, driving sales in retail and e-commerce sectors.
3. Branding and Marketing - Using contrasting black-and-white logo tape straps presents new avenues for brand visibility and memorable marketing campaigns in various industries.
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