As the April 2017 interactive trends reveal, brands are eager to create immersive experiences around their products instead of relying on more traditional forms of advertising.
One way in which brands are creating interactive experiences is through social experiences that use specific products to bring people together. For instance, Diet Coke hosted a girl's night at London’s Athenaeum Hotel to celebrate the launch of its Get the Gang Back Together campaign. Similarly, Desperados partnered with the electronic music group Mount Kimbie to transform a train car into an immersive musical experience.
Beyond social experiences, the April 2017 interactive trends demonstrate that brands are also elevating in-store displays to include more interactive elements. This includes examples such as Best Buy's Nintendo Switch display and the Go Pro Make Up stations inside Make Up For Ever's new flagship store.
Top 25 Interactive Ideas in April
From Female Friendship Events to Interactive Gaming Displays:
Katherine Pendrill — Apr 30, 2017 — Marketing
25
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
24
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
23
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
22
Interactive Beauty Vanities
The 'Wall of Kisses' by Burt's Bees Introduces a New Lipstick Range
21
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
20
Fire Safety Simulators
'Escape My House' Stresses the Importance of Having a Fire Escape Plan
19
Futuristic Supermarket Pop-Ups
Honey Nut Cheerios is Hosting a Pop-Up Grocery Store in Toronto
18
Mental Health Cafes
Marks & Spencer's Unique Cafes Encourage Discussions on Mental Wellness
17
Indonesian Toy Block Museums
The Nanoblock Pop-Up's Exhibits are Inspired by Local Architecture
16
One-Day Brewery Festivals
Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
15
Health Assessment Posters
These Cancer Research UK Posters Offer a Free Breathing Test
14
Energetic Escape Challenges
The Red Bull Mind Gamers Partook in the Escape Room World Championship
13
Interactive Gaming Console Displays
Best Buy's Nintendo Switch Display Features Interactive Videos
12
Interactive Mythical Creatures Guides
Expedia Created a Unique Mythical Creatures Map for Travel
11
Fast Food Drink Promotions
KFC Rewarded Those Who Downloaded Its Colonel's Club App
10
Cookie Cafe Loyalty Programs
The Nestlé Toll House Café App Allows Users to Earn Sweet Rewards
9
Bespoke Spirit Festivals
The Gin & Vodka Festival Features Handcrafted Alcohol from All Over
8
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
7
Social Rewards Programs
Lancome's Elite Rewards Engage Consumers Across Social Media
6
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
5
Real-Time Zombie Games
The Walking Dead Turned Facebook Live into a Live-Action Video Game
4
Coffee-Earning Loyalty Apps
The Muffin Break App Allows Customers to Earn Free Coffee
3
Intelligent Chalkboard Robots
The Chalkbot Draws Like Einstein for National Geographic 'Genius'
2
Beefy Baked Potatoes
McAlister's is Serving Up a Reuben Spud for St. Patrick's Day
1
New York Cafe Apps
Gregorys Coffee is Making Its Gregular Loyalty Program Digital with Its New App
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Industrial Design Exhibits
Design Burger Hosted a 'Design Dialogues Exhibit' in London
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Collaborative Esports Events
Samsung and GIANTX are Hosting an Activation at EGX Comic Con
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Video Game Merchandise Events
The King of Games Tokyo Pop-Up Store is Nintendo Approved
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands