The Chalkbot Draws Like Einstein for National Geographic 'Genius'
Laura McQuarrie — March 21, 2017 — Marketing
References: press.nationalgeographic & digitalbuzzblog
For SXSW 2017, National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.
The Chalkbot brings the inventor's brilliant mind to life via a chalkboard. SXSW attendees had the chance to use the #GeniusBillboard hashtag on Twitter in order to submit a selfie and see it come to life before their eyes in real-time through symbols, words and equations drawn by a lively robotic arm.
At SXSW, National Geographic created an entire Nat Geo Further Base Camp devoted to helping attendees discover their own genius through brain-boosting, mind-boggling activities. Some other activations included See FURTHER featuring Microsoft Hololens and Chasing Genius With Nerd Night.
The Chalkbot brings the inventor's brilliant mind to life via a chalkboard. SXSW attendees had the chance to use the #GeniusBillboard hashtag on Twitter in order to submit a selfie and see it come to life before their eyes in real-time through symbols, words and equations drawn by a lively robotic arm.
At SXSW, National Geographic created an entire Nat Geo Further Base Camp devoted to helping attendees discover their own genius through brain-boosting, mind-boggling activities. Some other activations included See FURTHER featuring Microsoft Hololens and Chasing Genius With Nerd Night.
Trend Themes
1. Twitter-powered Chalkboard Robots - Opportunity for companies to create interactive and engaging experiences by combining social media and robotics.
2. Real-time Drawing Technology - Potential for businesses to utilize robotic arm technology to create dynamic and immersive experiences for their customers.
3. Brain-boosting Activities - Opportunity for industries, such as education and entertainment, to develop innovative and interactive activities that enhance cognitive function.
Industry Implications
1. Entertainment - Disruptive potential for entertainment companies to incorporate intelligent chalkboard robots into their live events and performances.
2. Technology - Opportunity for tech companies to further develop real-time drawing technology and create new applications for it.
3. Education - Potential for educational institutions to utilize Twitter-powered chalkboard robots as a tool for interactive learning and engagement.
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