The Red Bull Mind Gamers Partook in the Escape Room World Championship
Laura McQuarrie — March 31, 2017 — Marketing
References: redbullmindgamers & eventmagazine
Following the creation of 'Mission: Unlock Enoch,' an interactive online game launched by Red Bull last year, groups of sharp-minded Red Bull Mind Gamers recently competed at the first Escape Room World Championship.
At the event, some of the brightest problem-solvers from around the world were challenged to solve seven puzzles rooted in quantum physics in order to make their escape and come out on top. Teams in the finals came from across the globe, but this year's winning team came from Slovenia and was awarded a trophy to take home.
The online game experience, which was used to select participants, and the Escape Room World Championship were developed to promote the sci-fi MindGamers film, which was produced by Terra Mater Factual Studios under the Red Bull Media House.
At the event, some of the brightest problem-solvers from around the world were challenged to solve seven puzzles rooted in quantum physics in order to make their escape and come out on top. Teams in the finals came from across the globe, but this year's winning team came from Slovenia and was awarded a trophy to take home.
The online game experience, which was used to select participants, and the Escape Room World Championship were developed to promote the sci-fi MindGamers film, which was produced by Terra Mater Factual Studios under the Red Bull Media House.
Trend Themes
1. Escape Room Competitions - Opportunity for companies to host competitive escape room events to engage and challenge customers or employees.
2. Interactive Online Games - Developing online puzzle games that require critical thinking skills and can be used as a recruitment tool.
3. Quantum Physics Puzzles - Creating unique challenges for escape rooms or online games that incorporate principles of quantum physics.
Industry Implications
1. Event Planning - Opportunity for event planners to incorporate escape room challenges into corporate events for team-building and entertainment purposes.
2. Film Industry - Integrating augmented reality and interactive mobile games into movie marketing strategies.
3. Game Development - Developing mobile or online puzzle games that require critical thinking and problem-solving skills for users.
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