These Cancer Research UK Posters Offer a Free Breathing Test
Laura McQuarrie — March 31, 2017 — Marketing
References: cancerresearchuk.org & campaignlive
Cancer Research UK is now offering free breathing tests via bus shelter posters rather than through a health clinic.
The new, interactive posters feature a small hole that can be blown into to reveal a message just below. The longer a person is able to blow, the more of the message they'll be able to see. It includes text like: "If you are a smoker you might not get much further than this line," and advises that those who are short of breath get help from a Stop Smoking advisor.
Just last month, Cancer Research UK launched its Smart Benches on the streets as a means of providing a place for people to sit, connect to Wi-Fi, charge a mobile device and potentially even make a donation.
The new, interactive posters feature a small hole that can be blown into to reveal a message just below. The longer a person is able to blow, the more of the message they'll be able to see. It includes text like: "If you are a smoker you might not get much further than this line," and advises that those who are short of breath get help from a Stop Smoking advisor.
Just last month, Cancer Research UK launched its Smart Benches on the streets as a means of providing a place for people to sit, connect to Wi-Fi, charge a mobile device and potentially even make a donation.
Trend Themes
1. Interactive Posters - Design posters with interactive elements to engage the audience and provide health assessments.
2. Smart Public Infrastructure - Incorporate technology into public infrastructure to provide social services to the public.
3. Digital Healthcare Campaigns - Initiate campaigns that provide healthcare services to the public through digital platforms.
Industry Implications
1. Advertising Industry - Partner with healthcare organizations in creating interactive ad campaigns to engage the audience and offer customized healthcare solutions.
2. Public Infrastructure Industry - Incorporate technology into public infrastructure to create smart benches that provide social services in the form of healthcare solutions to the public.
3. Healthcare Industry - Use digital platforms to provide healthcare services and reach a wider audience through digital campaigns and outreach programs.
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