Gregorys Coffee is Making Its Gregular Loyalty Program Digital with Its New App
Katherine Pendrill — March 7, 2017 — Tech
References: gregoryscoffee & stuarte.co
Rapidly expanding New York City coffee chain Gregorys Coffee recently debuted a new app that puts a digital twist on the company's 'Gregular' loyalty program. Instead of punch cards that can easily be lost or forgotten, customers can now use a handy app to collect their coffee shop rewards.
The Gregular app is a mobile loyalty program for those who frequently visit Gregorys Coffee. The app is powered by LevelUP and allows users to collect points each time they visit a Gregorys Coffee location. After spending $50 with the app, users receive a $5 credit. Users can also collect a $2 credit for every friend they refer to the app. Additionally, the app serves as a useful tool for looking up the nearest Gregorys Coffee location, getting a sneak peak at upcoming promotions and perusing the menu.
The Gregular app is a mobile loyalty program for those who frequently visit Gregorys Coffee. The app is powered by LevelUP and allows users to collect points each time they visit a Gregorys Coffee location. After spending $50 with the app, users receive a $5 credit. Users can also collect a $2 credit for every friend they refer to the app. Additionally, the app serves as a useful tool for looking up the nearest Gregorys Coffee location, getting a sneak peak at upcoming promotions and perusing the menu.
Trend Themes
1. Digital Loyalty Programs - Businesses can create their own mobile apps to digitize loyalty programs, making it easier and more convenient for customers.
2. Mobile Payment Solutions - Developing an app that allows customers to easily make mobile payments and rewards them for doing so can revolutionize the retail industry.
3. Personalized Promotions - Using data from mobile loyalty apps, businesses can offer personalized promotions and discounts to customers and enhance customer satisfaction.
Industry Implications
1. Coffee Chains - Coffee chains and cafes can create their own loyalty programs using mobile apps to improve customer engagement and convenience.
2. Retailers - Retailers can benefit from mobile payment solutions, which can help increase the speed and convenience of transactions for customers.
3. Restaurants - Restaurants can use mobile loyalty apps to offer personalized promotions and discounts to customers and improve brand loyalty.
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