We all experiment at some time in our lives. After all, how would so many of today's luxuries have come into being without experimenting first?
The following cluster looks at some experiments that never should have seen the light of day, but are fun to watch just the same. Included are open car roof car washes, shrimps on treadmills, and the famonus diet Coke and Mentos experiments.
Implications - From open-roof car washes to rebranding experiments, without experiments society wouldn't have most of the products we have today. By encouraging experimentation, more products, useful or not will be created and ultimately, may create the next big product or experience no one can live without.
28 Experimental Innovations

28
Experimenting With Make-up
Models Do the Odd Just for You

27
DIY Experiments
The Top 19 Things You Can Make

26
Rebranding Experiments
Bentley-Bodied HUMMER
25
Virtual Hairstyle Experiments
Interactive Site Lets You Try The Big Bang Look
24
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
23
Bodysuits for Boys
Experimental Teen Fashion by Sasha B for KTZ
22
Cooking Eggs With Cell Phones
Russian Experiment Shows Its Possible
21
Biodiesel Experimentation
Man Blows Up Ford F350 in Pursuit of Eco Truck
20
Diet Coke and Mentos Experiments II
The Dominoe Effect
19
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
18
NASA's Experimental Air Crafts
X-48B BWB
17
Knitted Science Experiments
PETA-Friendly Lab Rats by Crafty Hedgehog
16
Wasting 280,951 Office Post-Its
The Sticky Note Experiments
15
Experimental Scramjet Reaches Mach 10
14
The No Impact Lifestyle Experiment
A Year Without Toilet Paper
13
Dangerous Microwave Experiments
Nuked Cell Phone
12
Shrimps On Treadmills
Scientific Experiments Are Comedy Gold
11
Undercover Social Experiments
ABC Tests America's Gay Tolerance in a Sports Bar
10
People as Traffic Sensors
Nokia's Road Experiment
9
3D Flash Experiments As Art
The Lab by Mathieu Badimon
8
Random Toothpaste Experiments
23 Tubes, 1 Bowl
7
Experiments in Lifestyle Design
Blog of the New Rich
6
Reusable Paper
Experimental Xerox Paper Erases Itself
5
Experimental Comedy Revivals
Tim and Eric on Adult Swim
4
Space Medicine
Kibo Japanese Experiment Module
3
Experimental Philosophy
Eugene Mirman Analyzes Intent
2
Open-Roof Car Washes
Mini Cabrio Tries To Go Viral With A Soaking Experiment
1
Experimental Video Art Project
Spinvision.tv
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Creative Laundry Solutions
'Uncommon' and 'Ecover' Release 'Rewear Chair' to Reduce Overwashing
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Exclusive Hybrid Sauces
The Limited-Edition Every Sauce Blends 14 Different Heinz Condiments
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Tactile Vehicle Key Fobs
This Conceptual Car Key Fob by Zander De Beer is Ergonomic
Virtual Cooking Adventures
Infinite Chef Provides a Dynamic Platform for Culinary Experimentation
Transforming Beach-Ready Camping Trailers
The Hobby Beachy 420+ Helps Revive Beach Culture
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Unconventional Awkwardly Seated Tables
The Uncomfortable Table by Capitalism Has 34 Legs
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Squeezable Globally Inspired Condiments
Heinz Flavor Tour Sauces Share a Taste of Worldly Cuisines
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Space-Bound Condiments
Sir Kensington's is on a Mission to "Bring Taste to Space"
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
AI-Powered Beverage Events
Momentum Worldwide Elevates the New Coke Spiced Event with AI
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Nostalgic Explorer SUVs
These Nissan X-Trail Concepts Include the Unwind and the Remastered
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Modern Design-Exploring Art Objects
MSCHF Slices the Tips off the Pratone Chair by Gufram
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Post-Apocalyptic Aluminum Furniture
Students at HEAD Genève Create 2084, Diorama of the Future
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
AI Startup Idea Generators
IdeaPicker Scours Reddit to Discover Your Next Big Idea
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Drinking Water Home Appliances
Sprout Presents the Atmospheric Water Generator Inspired by NASA
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Post-Modern Experimental Chair Designs
Hem Debuts an Iconic Postmodern Design—the Experiment Chair
Collectible Circular Design Exhibitions
Isola Presents Nothing Happens if Nothing Happens
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Future-Facing Charging Concepts
These Wireless Charger Concepts Imagine a True Wire-Free Future
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Curated Design Initiatives
Eames Institute of Infinite Curiosity Launches The Curious 100 List
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Waste Tarp-Made Public Seating
The Membran Collective Joins the Urban Networks Project
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
Nostalgic Brunch Experiences
RUNWAY 06's Electric Brunch Offers a Fresh Twist on the Brunch Scene
Microplastic Particle-Transformed Designs
The Tyre Collective Creates Products from Particles
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Online Idea-Sharing Platforms
Collaborate, Share, and Discover Projects with Oasis of Ideas
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Flying Umbrella Prototypes
This Hands-Free Device Hovers Above You to Protect From the Rain
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Drive-In Chains Drink Expansions
Sonic's New Line Flavorista Favorties Boasts Six Flavors
Functional Household Product Concepts
Dami Seo Designs the Soom Concept for Household Items
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
One-of-a-Kind Experimental Design Objects
Origin Made is Launching Experimental Editions
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Idea-Testing Startup Tools
Startup Idea Tester Streamlines the Early Stages of a Business
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Illusion-Inspired Design Collections
Bo Zhang Introduces the New Ripples Collection
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Experimental Whiskey Ranges
Tailored Spirits Co. The Experimental Series Has Three Expressions
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Tech-Enabled Ice Cream Trucks
Alsies Reimagined a Nostalgic Experience for the 21st Century
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Fiberglass Mid-Century Chairs
The Panton Chair Encourages Imaginative Experiences
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Cellular Transport Freeze Techniques
NTHU Develops an Impressive Cellular Transport Process
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Research Artful Experimental Projects
Foscarini Forms the HABITUS Art Project with a Team
Modern Food Preservation Units
Matéo Robin Designs the Totem Food Preservation Unit
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Toy Car Aerodynamic Systems
The Miniature Wind Tunnel to Show Off Toy Car Collections
Nature-Inspired Design Objects
Students at Tecnológico de Monterrey Design the Plant-Based Series
Computer Evolution Museums
Evolution Museum Explores Iconic Computers Through History
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject