The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of technology.
When it comes to their health, Boomers are investing in their well-being with hyper-targeted products like multivitamins, collagen supplements and functional foods to support good gut health, as well as wearables that can seamlessly be integrated into their daily lives.
Driven by a desire to support and bond with their peers, many Baby Boomers are finding or creating communities centered on a shared sense of nostalgia, adventure or entrepreneurialism.
For a better understanding of the Boomer demographic in the year ahead, check out Trend Hunter's 2020 Trend Report.
Top 45 Boomer Trends in 2019
From Post-Menopause Multivitamins to Nostalgic Festival Boxes:
Laura McQuarrie — Jan 25, 2020 — Life-Stages

45
In-Home Medication Managers
Hero is a High-Tech Solution for Precision in Medication

44
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
43
Ergonomic Sofa Accessories
Stander's Couch Cane Ensures Accessibility and Support for Users
42
Old Gen Fashion Lookbooks
FACCIES' Fall/Winter 2019 Embraces the Details of Wild West Fashion
41
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
40
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
39
Post-Menopause Multivitamins
Ritual's Multivitamin for Women 50+ Supports Healthy Aging
38
Efficient Window-Cleaning Robots
The Mamibot Iglassbot is Quite Easy and Convenient to Use
37
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
36
Automatic Daily Shower Cleaners
Scrubbing Bubbles Offers a Quick & Efficient Solution to Cleaning
35
Luxurious Retirement Experiences
Ventana by Buckner is Set to Open Its Doors in Summer of 2019
34
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
33
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
32
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
31
Heart Health Wearables
Onrom Healthcare's HeartGuide is a Wearable Blood Pressure Monitor
30
Senior Companionship Dog Dates
Pedigree’s Dog Dates Pairs the Elderly with Canine Friends
29
Design-Forward Non-Slip Flooring
PORCELANOSA Offers a Wide Selection of Anti-Slip Ceramic Tiles
28
Supportive Bariatric Chairs
The Titan Plus+ 901-30 Delivers Appropriate Lumbar Support
27
Thin Hair-Combating Treatments
Nioxin's Hair System Kit No.3 Removes Follicle-Clogging Sebum
26
Restorative Collagen Supplements
Sproos Marine Collagen is Made with Wild-Caught, Atlantic Fish
25
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
24
Modular Grab Bar Accessories
Stander's Security Pole & Curve Grab Bar Boasts Easy Installation
23
Nostalgic Festival Boxes
This Limited-Edition Box Set Celebrates the 50th Anniversary of Woodstock
22
Language-Based Accessibility-Focused Campaigns
Alcon Spotlights Its Multifocal Contact Lenses
21
Anxiety-Fighting Sensation-Emitting Armbands
A USC Professor Develops a Wearable Therapeutic Tool
20
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
19
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
18
Entrepreneurial Networking Events
Bay Area Residents Can Take Part in These Boomer-Focused Events
17
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
16
Typewriter Repair Businesses
Philly Typewriter is a Boomer-Owned Business That is High in Demand
15
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
14
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
13
Heartwarming Sweater Commercials
Gap Launched 'The Hoodie' Campaign Just in Time for the Holidays
12
Fast-Charging Mobility Scooters
Daymak's Boomerbeast 2 Recharges in Just 20 Minutes
11
Reclining Luxury Massage Chairs
HOMCOM's Chair Offering is Multi-Functional and Supportive
10
Budding Boomer Ghostwriters
Judy Katz's Retirement Has Been Translated to a Successful Ghostwriter
9
Boomer Gig Economy Programs
BoomersPlus Pairs Retirees with Businesses Looking to Hire
8
Self-Locking Safety Seating
LPA's Metal Thera-Glide® Chair Ensures Ample Support
7
Heart-Centric Premium Health Supplements
Healthy Directions' New Product Promotes Healthy Aging
6
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
5
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
4
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
3
Playful Pension Campaigns
Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
2
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
1
Letter Carrier-Focused Retirement Communities
Nalcrest is a Central Florida Retirement Community
Related Ideas
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Longevity-Focused Wellness Supplements
Jung+ Works to Make Longevity Solutions More Accessible
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
TCM-Inspired Skincare Brands
Moonbow Skin Brings Traditional Chinese Medicine to Modern Skincare
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Sophisticated Activewear Lines
BOV Active is an Up-And-Coming Canadian Brand
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Mood Management Bars
Mood Bars Help the Body Relax and Return to a Healthy Baseline
Transforming Beach-Ready Camping Trailers
The Hobby Beachy 420+ Helps Revive Beach Culture
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
7-Layer Menopause Gummies
Nourished's Limited-Edition Meno+ Stack Targets Menopause Symptoms
Wellness-Focused TV Setups
JubileeTV Blends Connection and Care for Senior Living at Home
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Performance-Based Nutritional Products
Reebok x Generation Joy Redefine Fitness Solutions
Menopause-Friendly Oral Care Products
Colgate and GenM Partnered to Support Women's Oral Health
Versatile Wellness Patches
What Supp Co. is Revolutionizing Wellness for the Zillennial Generation
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Convenience-Focused Nutritional Powders
Modern Dose Launches Six Innovative Nutritional Powders
One-Stop Wellness Marketplaces
The Market Place by Laird Superfood Curates Active Living Solutions
Menopause-Friendly Haircare
Menoplex Luxuriously Supports Perimenopausal and Menopausal Women
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Holistic Dermatological Skincare Lines
Vibrant® Skin Care Embraces the Gut-Brain-Skin Connection
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Microbiome Menopause Supplements
The Food-Grown Peri + Menopause Biotic Targets Flora Fluctuation
Hormonal Health-Focused Diagnostic Panels
Vibrant Wellness Has Introduced the Hormone Zoomer
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Athlete-Backed Supplements
David Beckham's IM8 Revolutionizes Wellness with Premium Supplements
Women's Health Dietary Supplements
These New OLLY Supplements Include Period Hero and More
Longevity-Focused Clubs
Love.Life Provides a One-Stop Immersive Health Experience for Members
Goal-Based Healthcare Treatments
Joi Pairs Proven GLP-1 Medications with 1:1 Lifestyle Coaching
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Tailored Multi-Layer Gummies
Nourished Personalizes 3D-Printed Nutrient Gummy Stacks with AI
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Personalized Wellness Supplements
Vous Vitamin X Optum Now Partner to Enhance Wellness
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Women's Health Juice Ranges
These New Benefit Juice Products Come in Three Options
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Biodegradable Supplement Capsules
Vapsula's Nespress-Compatible Pods Make Daily Wellness Delicious
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Whole Food Daily Supplements
Daily30+ by ZOE Shares Over 30 Plants for More Fiber and Energy
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Transparency-Focused Supplement Brands
NØØT Stands Out in the Crowded Dietary Supplement Market
Personalized Vitamin Packs
Vitamyna's Daily Vitamin Pack Builder Meets Individial Needs
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Drinkable Wellness Shots
Happy Aging Debuts its Functional Glow and Calm Shot
Comprehensive Fertility-Wellness Brands
Bird&Be Focuses on Accessible and Educational Solutions
Teen-Targeted Dietary Supplements
Vitabiotics Wellteen Gummies Come in Options for Her and Him
Women's Brain Supplement Expansions
Make Time Wellness Launches at The Vitamin Shoppe
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Menopause-Focused Collagen Ranges
Revive Collagen Expands with a New Menopause Range
Sugar-Free Longevity Gummies
Timeline's Mitopure Gummies Target Signs of Aging at the Source
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Supportive Menopause Supplements
Stripes Launches 'The Dream Date' for Sleep Support
Actress-Made Menopause Lines
Halle Berry's Brand Offers Support for Those Going Through Menopause
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
Menopause Wellness Retreats
Canyon Ranch's M/Power Supports Women Navigating (Peri)menopause
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Wellness-Promoting Senior Health Programs
Kaia Health Has Launched Its New Balance Program
Fermented Beauty Supplements
Beautycore Supports Skin, Hair and Gut Health, Plus Total Well-Being
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Community-Backed Menopause Platforms
Respin Health Pairs Personalized Plans with Group Coaching
Support-Paired Menopause Products
CanesMeno Pairs Products with a Free-to-Access Resource Hub
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Pre-Maternity Dietary Supplements
Centrum Conception Supplements Support Women Before Pregnancy
Targeted Functional Supplement Lines
Fatima Rifai's Diet by Tam Has Successfully Expanded Its Line
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Plant-Powered Menopause Supplements
The Menopause Capsule Provides Daily Support for All Stages
Wellness-Supporting Supplement Bundles
Nature’s Sunshine Delivers the Revive Product Bundle
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Symptom-Alleviating Period Supplements
My Happy Flo Boasts the A Better Period Supplement
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Fertility Support Dietary Supplements
OVA Fertility Health Products Come in Four Varieties
Flavor-Driven Liquid Vitamins
New Chapter Liquid Multivitamin Has Superfoods and More
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Survivor-Focused Research-Backed Supplements
SurvivorRx Addresses the Needs of Cancer Survivors
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Data-Informed Longevity Tools
MyLifeBar Provides a Personalized Analysis of Overall Health
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Nutrient Absorption-Enhancing Supplements
Goodness Lover Boasts Premium Fulvic Minerals
Budget Wellness Gummies
Boots' HABI Supplements Provide a Shortcut to a Healthier Lifestyle
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Natural Oral Care Kits
Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Drinkable Postpartum Supplements
Blues Away is a First-of-its-Kind Mood Support Dietary Supplement
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Retail Brand Supplement Ranges
The Alo Stackable Wellness System Now as Three New Capsule Formulas
Eye Health Gummies
Phil Mickelson and for Wellness Debut Recovery Gummies Focus
Perimenopause Dietary Supplements
Vitabiotics Wellwoman Perimenopause Has 25 Nutrients
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Customizable Herbal Remedies
Qi Health Offers an Innovative Approach to Women's Well-Being
Menopause-Supporting TCM Supplements
Sunrider's Dong Quai Empowers Women to Embrace Menopause
Female Athlete Nutrition Ranges
ATHENA Sports Nutrition Supports the Needs of Athletic Women
Filler-Free Women's Supplements
The Needed Women's Multi Features 23 Essential Nutrients
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK