People don't often think about print in 2017, but the 2017 print trends reveal an interesting truth about the legacy industry as it exists today. None would argue that today, the internet is a far more important landscape for virtually any publisher, however, not all publications are opting to eliminate print entirely. In fact, the importance of the internet for written content has had the opposite effect: the publications that do indeed remain in print have no choice but to innovate in order to stay relevant and interesting to the average consumer.
The 2017 print trends extend to both publications and the ads therein. For publications, new magazines and periodicals reflect the demographics and interests of modern consumers, with things like vegan lifestyle and LGBT issues coming to the fore. Ads have had to get even more creative than usual to catch attention as well, with humor being one of the most noticeable tendencies.
Top 50 Print Trends in 2017
From Smartphone-Created Magazines to Social Media-Style Covers:

50
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited

49
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover

48
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
47
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
46
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
45
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
44
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
43
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
42
Illusory Headphone Ads
These Ads Cleverly Illustrate JBL Headphones' Noise Cancellation Feature
41
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
40
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
39
Swimsuit Photoshoot Parody Ads
These Snickers Print Ads are a Humorous Take on Sports Illustrated
38
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
37
Flaming Fast Food Campaigns
Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers
36
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
35
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
34
Baby-Inspired Branding
The Evian Oversize Campaign Features Babies in Over-Sized Clothing
33
Sunlight-Activated Outdoor Ads
These Posters Introduce L.L. Bean's New Tagline, "Be an Outsider"
32
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
31
Kid-Friendly Newspapers
The NYT Printed a One-Time Edition of the New York Times for Kids
30
Smartphone-Created Magazines
Google and Guardian Labs Used the Pixel 2 to Create 'The Chain'
29
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
28
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
27
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
26
Modern Cannabis Magazines
Gossamer's Lifestyle Magazine is on Cannabis' Effects and Culture
25
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
24
Multi-Sensory Magazines
'Sense Familiar' Magazine Features Scratch-and-Sniff Scents of People
23
Minimal Autumnal Cup Designs
The Newly Released Starbucks Fall Cups Feature Simpler Designs
22
Digital Christmas Catalogs
The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App
21
Mattress Brand Magazines
Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
18
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
17
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
16
Dairy-Centric Magazine Campaigns
Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad
15
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
14
Collaborative Hair Product Campaigns
These Pantene Ads Feature Priyanka Chopra and Lilly Singh
13
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
12
Patriotic Company Coupons
Canadian Tire is Releasing a Limited-Edition Bill for Canada 150
11
Retro Toy-Themed Stamps
These Special-Edition Royal Mail Stamps Celebrate Vintage Playthings
10
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
9
Unforgettable Catalog Campaigns
IKEA Singapore Tapped Yanjaa Wintersoul to Be Its 'Human Catalog'
8
Magazine Art Marketplaces
CondeNastStore.com Offers Magazine and Editorial Art for Purchase
7
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
6
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
5
Bug-Killing Magazine Ads
Mat Inset Insecticide's Ad Encourages People to Swat at Flies with Paper
4
Next-Gen LGBTQ Publications
Condé Nast's 'them' is a LGBTQ Platform on Gender and Sexuality
3
One-of-a-Kind Magazine Covers
Eye Magazine Created 8,000 Unique Magazine Covers for Its 94th Issue
2
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
1
Citrus Ink Posters
Grolsch Created a Unique Poster Set with Lemon Juice on Paper
Related Ideas
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Print-Forward Apparel Collections
The Lilly Reserve Collection Ushers in a Luxurious New Era
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Modern Bookworm-Inspired Capsules
Indigo Debuts its Book Club Collection
Mocha-Colored Sticky Notes
Post-it Brand x Pantone Was Inspired by Simple Pleasures
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Digital Creator Revenue Shifts
Newsletter Platform Beehiiv Lets Readers Set Their Own Price
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Unique Bible Paper Products
The Thin Bible Paper Booklet by St Michel Print is Revolutionary
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Thematic Postal Stamp Collections
The U.S. Postal Service Debuts Stamp Releases for 2025
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Sticky Note Printers
Mangoslab's Nemonic Gen 2 Brings Memo Making to a New Generation
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Chromatic Inspiration Digital Platforms
The PANTONE Color Insider Tool Serves Color Forecasts
Senior-Targeted Digital Journals
This Dual-Screen Journal Concept Helps Elderly Users
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Instant Film Smartphone Printers
The FUJIFILM Instax Mini Link 3 Was Created with Google
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
AI-powered News Curators
Brief is a News Organizing Tool That You Can Personalize
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Tactile Digital Comics
Webtoon and Dot Inc. are Bringing Inclusivity to Popular Series
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Childhood Literacy-Promoting Initiatives
International Paper Has Reaffirmed Its Dedication
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Offline Newspaper Publications
County Highway Revives Print Culture
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Insightful Fraud-Battling Initiatives
TPAY Addresses Fraud in Mobile Payments
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Independent Author Publishing Programs
Spotify Launched a New Audiobook Publishing Program
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Re-Invented Comic Book Collections
Veve Comics Offers a New Way to read and Collect Comic Books
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Cutting-Edge Brick Designs
Glen-Gery Corporation Unveils Its 2024 Brick Styles Catalog
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Visually Immersive Global News
Newsflask Offers a New Perspective on Current Events
Re-Opening Historic Nightclubs
London's Printworks Will Be Re-Opening as an Event Space
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Government-Paired Printing Companies
Really Big Coloring Books® Joins a Print Procurement Program
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Newsletter-Finding Tools
Best Newsletters Helps Users Find Their Next Favorite Read
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Digital Zine Making
Zines Forever Honors the DIY Process While Adding Digital Sharing
Intentional Online Experiences
Slow Internet Takes Users Back to a More Enriching Online World
Mailbox-Shaped Scanner Printers
Dohui Kim Designs the Nostalgic tou Device Concept
eBook-Creating Content Platforms
'Ebookany' Transforms Web Content into an eBook
Decentralized Ad Platforms
City 17 Turns Everyday Screens Into Revenue-Generating Ad Displays
Texting Publication Services
'My Forever Books' Turns Texts into Printed Books
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Content Management Platforms
Users Can Simplify Content Creation With Publish Studio's Tools
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Entertaining Business News Magazines
Business For You Magazine Brings Exciting Narratives
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Newspaper Gaming Platforms
kr3m Crafts an Interactive, Reader-Centric Gaming Platform for Le Monde
Digital-Themed Glitchy Visual Wallpapers
JUPIER 10 Presents the Glitch Wallpaper Collection
Cohesive News Inboxes
Legible News Inbox Helps You Stay Informed Without Distractions