Food & Wine Renamed Itself 'Food & Milk' for a 'Got Milk?' Ad
Laura McQuarrie — November 24, 2017 — Lifestyle
References: foodandwine & adweek
Food & Wine recently transformed the cover wrap for its magazine into a 'Got Milk?' ad by humorously renaming itself "Food & Milk."
The festive issue of the food and wine magazine features headlines that promise to share different kinds of foods to pair with milk, positioning it as the perfect companion to a variety of spicy, savory and sweet bites. The new campaign from the California Milk Processor Board plays off of the "Food Loves Milk" theme that was originally introduced two years ago to show off the versatility of milk. On the inside of the magazine sent to subscribers in California, there is also a Food & Milk-themed ad on the back cover.
In recent years, consumers have become increasingly interested in unique food and beverage pairings, making Food & Milk an especially attention-grabbing magazine.
The festive issue of the food and wine magazine features headlines that promise to share different kinds of foods to pair with milk, positioning it as the perfect companion to a variety of spicy, savory and sweet bites. The new campaign from the California Milk Processor Board plays off of the "Food Loves Milk" theme that was originally introduced two years ago to show off the versatility of milk. On the inside of the magazine sent to subscribers in California, there is also a Food & Milk-themed ad on the back cover.
In recent years, consumers have become increasingly interested in unique food and beverage pairings, making Food & Milk an especially attention-grabbing magazine.
Trend Themes
1. Food and Beverage Pairings - Opportunity for businesses to explore and promote unique food and beverage pairings, like the combination of milk with different types of foods.
2. Humorous Advertising Campaigns - Opportunity for brands to use humor in advertising campaigns, like renaming a popular magazine to create a playful and attention-grabbing ad.
3. Exploring the Versatility of Dairy Products - Opportunity for dairy industry to showcase the versatility of dairy products, like milk, and position them as a perfect companion to a variety of foods.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to partner with dairy producers and promote innovative pairings that enhance the consumer experience.
2. Publishing - Opportunity for the publishing industry to create unique advertising campaigns that capture attention and engage readers through creative and playful initiatives.
3. Dairy - Opportunity for the dairy industry to develop marketing strategies that highlight the versatility and benefits of dairy products, particularly in relation to food pairings.
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