The Sears Wish Book Will Be Revived in Print, Online and Via Sears' App
Laura McQuarrie — October 28, 2017 — Tech
The iconic Sears Wish Book was last available to consumers 2011, but this year it is making a return in a classic print edition, as well as in the form of a digital catalog online and via an app.
The 120-page Wish Book from Sears provides tons of inspiration for holiday gifts, and in its new digital form, the book can easily be navigated. Prices and product descriptions may be discovered with ease and items can seamlessly be added to one's wish list. Unlike print, the digital format boasts the ability to be dynamically updated to reflect the most up-to-date price changes.
As many consumers have fond memories of thumbing through the Sears Wish Book and preparing their Christmas wish lists, this new format offers both nostalgia for an old generation and appealing features for a new one.
The 120-page Wish Book from Sears provides tons of inspiration for holiday gifts, and in its new digital form, the book can easily be navigated. Prices and product descriptions may be discovered with ease and items can seamlessly be added to one's wish list. Unlike print, the digital format boasts the ability to be dynamically updated to reflect the most up-to-date price changes.
As many consumers have fond memories of thumbing through the Sears Wish Book and preparing their Christmas wish lists, this new format offers both nostalgia for an old generation and appealing features for a new one.
Trend Themes
1. Revived Christmas Catalogs - The revival of digital and print Christmas catalogs provides a nostalgic experience for consumers while offering updated features and convenience.
2. Seamless Wish List Integration - The digital format of the Sears Wish Book allows for easy navigation, price discovery, and the seamless addition of items to one's wish list.
3. Dynamic Pricing in Digital Catalogs - The digital format of Sears Wish Book enables real-time updates of product prices, ensuring customers have access to the most up-to-date information.
Industry Implications
1. Retail - The revival of digital and print Christmas catalogs creates opportunities for retailers to engage customers and drive sales during the holiday season.
2. E-commerce - The seamless wish list integration and dynamic pricing in digital catalogs offer e-commerce platforms the chance to enhance user experience and boost conversions.
3. Mobile App Development - The Sears Wish Book app provides an opportunity for mobile app developers to create engaging and convenient shopping experiences for customers.
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