Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
Riley von Niessen — January 9, 2017 — Marketing
References: algonquincollege
Algonquin College, located in Ottawa, Ontario, is a publicly funded institution that's a part of Polytechnics Canada.
With a diverse range of practical courses, Algonquin College prides itself on its ability to prepare its students for a future of success. To make this clear to those who might be considering it, the school created a campaign that considers the ideals that it holds dear. The institution's president, Cheryl Jensen, summarized this by saying, "It highlights the strengths of our students and faculty and also the core values that make Algonquin College a leading post-secondary."
To do so, it focuses on covering six themes in its ads. These surround the concepts of changing lives, futures, expectations, opportunities, education and lastly, the world. In addition to providing examples that show how the university has done each, the campaign connects its many different students with those in their community to make clear the impact they're capable of making.
With a diverse range of practical courses, Algonquin College prides itself on its ability to prepare its students for a future of success. To make this clear to those who might be considering it, the school created a campaign that considers the ideals that it holds dear. The institution's president, Cheryl Jensen, summarized this by saying, "It highlights the strengths of our students and faculty and also the core values that make Algonquin College a leading post-secondary."
To do so, it focuses on covering six themes in its ads. These surround the concepts of changing lives, futures, expectations, opportunities, education and lastly, the world. In addition to providing examples that show how the university has done each, the campaign connects its many different students with those in their community to make clear the impact they're capable of making.
Trend Themes
1. Personalized Learning - Disruptive innovation opportunity: Develop AI-powered personalized learning platforms to tailor educational experiences to individual students.
2. Community Engagement - Disruptive innovation opportunity: Create online platforms that connect students with their local communities to foster collaboration and social impact.
3. Education Marketing - Disruptive innovation opportunity: Utilize data analytics and targeted advertising strategies to create personalized and impactful marketing campaigns for educational institutions.
Industry Implications
1. Education - Disruptive innovation opportunity: Integrate emerging technologies like virtual reality and augmented reality into the education industry to enhance learning experiences.
2. Advertising - Disruptive innovation opportunity: Utilize artificial intelligence and machine learning algorithms to optimize advertising campaigns and target specific student demographics.
3. Technology - Disruptive innovation opportunity: Develop innovative educational technology solutions, such as blockchain-based credentialing systems, to enhance the efficiency and accessibility of education.
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