The NYT Printed a One-Time Edition of the New York Times for Kids
Laura McQuarrie — May 12, 2017 — Pop Culture
As part of a new experiment, the New York Times is printing a one-time, special edition New York Times for kids.
The newspaper for kids will be going out to subscribers this Sunday, along with the ordinary weekend version of the newspaper for adults. Although the layout of the newspaper mimics the paper's usual layout, and it includes sections for sports, national news, opinions and science, the content targets kids between the ages of nine to 12. Some of the stories include topics like how to win an argument against parents, how to win a spelling bee and tips for making your own crossword puzzle.
The release of this one-time New York Times for kids is being used as a means of rewarding print subscribers with exclusive content that can't be accessed online.
The newspaper for kids will be going out to subscribers this Sunday, along with the ordinary weekend version of the newspaper for adults. Although the layout of the newspaper mimics the paper's usual layout, and it includes sections for sports, national news, opinions and science, the content targets kids between the ages of nine to 12. Some of the stories include topics like how to win an argument against parents, how to win a spelling bee and tips for making your own crossword puzzle.
The release of this one-time New York Times for kids is being used as a means of rewarding print subscribers with exclusive content that can't be accessed online.
Trend Themes
1. Kid-friendly News Content - The trend of creating news content specifically tailored for children presents opportunities for disruptive innovation in the media and publishing industries.
2. Exclusivity Offers for Print Subscribers - The trend of providing exclusive content to print subscribers presents opportunities for disruptive innovation in the media and publishing industries.
3. Customized Print Publications - The trend of creating customized print publications for specific audiences, such as children, presents opportunities for disruptive innovation in the media and publishing industries.
Industry Implications
1. Media - In the media industry, there is an opportunity to create new outlets and platforms that cater specifically to children, offering engaging and informative news content in a kid-friendly format.
2. Publishing - In the publishing industry, there is an opportunity to create new publications specifically tailored for children, offering content that is both informative and entertaining, and capitalizing on the growing trend of kid-friendly news.
3. Print Subscription Services - In the print subscription services industry, there is an opportunity to offer exclusive content to subscribers, such as customized publications and personalized news content, to provide added value and incentivize people to choose print over digital.
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