This Elle Australia Magazine Cover Was Shot Using Only an iPhone
Laura McQuarrie — June 1, 2017 — Marketing
References: popsugar.au
The new June issue of Elle Australia magazine boasts a glossy, high-quality cover that resembles most others that have been previously published. While the cover may not look much different from others that have been previously released by Elle Australia, this fact is particularly noteworthy because the cover was shot using only an iPhone.
The cover image of model Margaret Zhang was taken on an iPhone 7 by Georges Antoni. This is particularly fitting because the issue's cover star is a well-known digital fashion influencer, the blogger behind Shine By Three and a photographer herself.
While Apple has released many iPhone-only photographs as part of its Shot on iPhone campaign, other brands are now harnessing the immense capability of smartphones for their official releases.
The cover image of model Margaret Zhang was taken on an iPhone 7 by Georges Antoni. This is particularly fitting because the issue's cover star is a well-known digital fashion influencer, the blogger behind Shine By Three and a photographer herself.
While Apple has released many iPhone-only photographs as part of its Shot on iPhone campaign, other brands are now harnessing the immense capability of smartphones for their official releases.
Trend Themes
1. Smartphone-photography Magazine Covers - The use of smartphone cameras for magazine covers opens up new opportunities for creative photography and cost-efficient cover production.
2. Influencer-brand Magazine Cover Collaborations - Collaborating with digital influencers and bloggers as magazine cover stars and photographers can generate new revenue streams and marketing opportunities.
3. Mobile Photography Industry Growth - The increasing demand for high-quality smartphone photography for commercial and artistic purposes creates opportunities for innovation in mobile camera technology and related accessories and services.
Industry Implications
1. Publishing - Publishers can leverage smartphone photography for magazine covers to reduce production costs and tap into the growing market of mobile photography enthusiasts.
2. Fashion - Fashion brands can collaborate with digital influencers and bloggers as cover stars and photographers to reach wider audiences and enhance their image as innovative and relevant.
3. Mobile Technology - Mobile camera manufacturers, app developers, and accessory makers can seize opportunities in the emerging market of mobile photography for commercial and artistic purposes.
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