This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
Mary Van Puymbroeck — June 13, 2017 — Marketing
Asics has just launched a foot type testing campaign that determines the best Asics running shoe for your feet with the use of a thermochromic print ad.
Having the right equipment is essential for any athlete, which is why Asics has developed a new print ad that takes out the guess work from finding a supportive running shoe. This interactive ad has the user stand on a piece of thermochromic paper that reacts to their body heat. The imprint can be compared to an info-graph that tells them which Asics shoe would provide the best fit.
This interactive print ad is a great way to get consumers thinking about the brand while also lending legitimacy to the technology and customized fit that distinguish Asics running shoes. This foot type testing ad is currently running in Brazil.
Having the right equipment is essential for any athlete, which is why Asics has developed a new print ad that takes out the guess work from finding a supportive running shoe. This interactive ad has the user stand on a piece of thermochromic paper that reacts to their body heat. The imprint can be compared to an info-graph that tells them which Asics shoe would provide the best fit.
This interactive print ad is a great way to get consumers thinking about the brand while also lending legitimacy to the technology and customized fit that distinguish Asics running shoes. This foot type testing ad is currently running in Brazil.
Trend Themes
1. Interactive Print Ads - Using thermochromic ink in print ads to provide interactive and personalized experiences for consumers.
2. Personalized Footwear - Using foot type testing to recommend the best running shoe for individual customers.
3. Technology Integration in Marketing - Incorporating technology like thermochromic ink in marketing campaigns to engage and attract consumers.
Industry Implications
1. Sporting Goods - Implementing foot type testing technology to offer personalized footwear options for athletes.
2. Advertising - Utilizing interactive print ads with thermochromic ink to enhance client engagement and drive brand awareness.
3. Footwear - Incorporating foot type testing in the marketing strategy to provide customized shoe recommendations for customers.
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