Although many are reaching the age of retirement, the top 2015 boomers trends reveal that this influential demographic is not slowing down anytime soon. Whether it is staying physically fit or embarking on a new relationship, boomers have demonstrated a desire to maintain an active lifestyle as they age.
Similar to other age groups, boomers appear to be interested in maintaining a healthy diet and staying psychically active. The effort to stay active can come in the form of joining a senior-targeted sports team or attending health-centric workshops. These kinds of activities not only help boomers stay active, but they also encourage social interaction.
In addition to staying healthy, many boomers are also eager to embrace technology that can help to make their lives easier. This can include dating apps for people aged 50 and over, wearable devices that provide medication reminders and user-friendly communication systems. Indeed, the top 2015 boomer trends reveal that this influential demographic is just as eager to learn about new technology as younger consumers.
To dive deeper into some of the high-level patterns that are influencing boomers, consult Trend Hunter's 2016 Trend Report.
Top 65 Boomers Trends of 2015
From Competitive Brain-Boosting Apps to Anti-Aging Beer:
Katherine Pendrill — Jan 31, 2016 — Life-Stages
65
Hilarious Adulthood Drawings
These Graphs About the Realities of Adulthood are Simple and Direct
64
Youthful Senior Models
79-Year-Old Wang Deshun Walks Down Designer Sheguang Hu's Runway
63
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
62
Rock-Resembling Pillows
Build Your Own Comfy Plush Rock Collection with the 'Living Stone Pillows'
61
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
60
Stylish Adjustable Furniture
The Latitude Collection Allows Consumers to Create a Unique Space
59
Lifestyle-Specific Skincare
This New Skin Cream Eliminates Signs of Aging Caused by Bad Habits
58
Retro Sitcom Toys
Samuel Hatmaker Pitches a Golden Girls LEGO Set to Be Produced
57
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
56
Shaded Minimalist Home Designs
'The D74 Project' is an Entirely Black and White Residence
55
Extraordinarily Wholesome Snacks
Nutrient Dense Foods Are Good for the Consumer and the Community
54
Child Internet Monitors
This WiFi Router Lets You Monitor and Control At-Home Internet Activity
53
Anti-Aging Acne Products
This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
52
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
51
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
50
Family-Friendly 3D Printers
The Rever 3D Printer Makes At-Home Printing More Versatile
49
Caregiver-Connecting Communication Devices
OnKöl Gives Senior Users More Independence at Home
48
Nostalgic Fashion Collections
The Barbour Steve McQueen Line Pays Tribute to the Late Actor
47
Boomer-Friendly Condos
This Condo in Missoula is Targeted Towards People Aged 62 and Over
46
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
45
Elderly Employment Ads
These Romanian Ads Encourage Those Over 55 and Able to Work to Get a Job
44
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
43
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
42
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
41
Half-Moon Pod Chairs
The 'Hideaway' Chair Provides Kids at a Cozy Seat and Place to Escape
40
Medication Reminder Wristbands
Alzheimer’s Watch Keeps Tabs on Pill Doses for Forgetful Patients
39
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
38
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
37
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
36
Seniors-Targeting Telehealth Services
Seniors Wireless Offers Mobile & teleMED Assist For Just $1
35
Happiness-Enhancing Infographics
These Images Explain the Connections Between Sleep & Happiness
34
Balding Shampoo Ads
These Ads Show the Destinies of a Bald Versus a Full-Haired Walter White
33
Bubbled Aqua Face Serums
CHANEL's HYDRA BEAUTY Micro Serum Takes Moisture to the Next Level
32
Water-Reducing Laundry Machines
The Eco Washing Machine Uses 80% Less Water Using Recyclable Beads
31
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
30
Bone-Building Drugs
Reclast Helps Strengthen Older Women's Frail Hips and Spines
29
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
28
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
27
Generational Quiz Shows
Televisa & Mark Burnett's Generation Gap is a Family-Friendly Quiz Show
26
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
25
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
24
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
23
Prescription Smartphone Renewals
The Walgreens Rx App Engages Older Customers With Reminders
22
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
21
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
20
Parkinson's-Assisting Pens
The ARC Pen Vibrates To Make Writing Easier For Parkinson's Patients
19
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
18
Mountain-Sourced Skincare
The La Prairie Cellular Swiss Ice Crystal Eye Cream Sources Rare Flowers
17
Baby Boomer Expos
The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over
16
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
15
Reality Retirement Webisodes
RBC's 'Retirement Designers' Helps Boomers Plan Their Post-Work Life
14
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
13
Boomer-Friendly Cruises
The Pacific Princess Cruise Offers An Exotic Getaway For Boomers
12
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
11
Humorous Incontinence Ads
TENA Presents Its Adult Incontinence Pad with Humor
10
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
9
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
8
Redefining Aging Expos
This National Baby Boomers Event Will Occur in Miami, Florida This May
7
Boomer Golf Academies
The Goderich Sunset Golf Club is Offering Boomer-Targeted Golf Activities
6
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
5
Boomer Bonding Groups
Meetup's Baby Boomer Groups Organize Socialization
4
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
3
Generational One-Man Performances
Rick Miller Takes Baby Boomers on a Trip Down Memory Lane
2
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
1
Boomer Rockstar Lectures
Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
Related Ideas
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Accessibility-Focused Nature Trail Apps
Able Active Helps Users Find Accessible Trails & Amenities
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
AI-Powered Budgeting Apps
Cleo Helps Gen Z Get Their Finances in Order with Roast & Hype Modes
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Complimentary Health Apps
Life Time, Inc. Has Announced That Its Life Time App is Now Free
AI-Enabled Weight Management Apps
The 'Simple' Health Coaching App is Practical and Positive
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
AI Self-Improvement Apps
LeapLife Uses Journaling and Other Features to Reduce Stress
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Comprehensive Health Care Suites
Bright Sits on the Intersection of Technology and Health
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Wellness-Promoting Senior Health Programs
Kaia Health Has Launched Its New Balance Program
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Digitized Life Goal Apps
Buckit Breaks Down Life Aspirations Into Achievable Goals
Inspiring Productivity Apps
Every Day Matters with Timeline - 17 and Its Unique Features
Elite Performance Coach-Backed Apps
Youll Debuts Miactive, a New Fitness and Wellness App
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Senior Technology Tutors
Kamloops Partner Assisted Learning Helps Seniors Improve Digital Literacy
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Connective Health Apps
WellB Health Connects Your with Doctors to Suit Your Needs
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Senior-Oriented Fitness Classes
Red Bank Senior Center Now Offers Tai Chi and Zumba Classes
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Connective Men's Wellness Apps
'Find a Men's Group' Helps Men Seeking Community and Support
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Intuitive Journal Tracking
Habitually 2.0 Aims to Enhance One's Daily Routine to Improve Wellbeing
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Community-Oriented Meetup Apps
The 'Flying Pig' App Connects People for Hanging Out
Effective Productivity Strategies
64Hacks Takes a Community-Driven Approach to Streamline Workflow
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Profile Tools
Bumble is Using Artificial Intelligence to Help with its User Experience
Social Fitness Partnerships
Jimbo Connects Fitness Lovers so Its Easier to Find Sports Partners
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Digital Eye Health Preservation
Blink Eye Uses the 20-20-20 Rule to Reduce Strain
AI Habit Coaches
Habitomic Uses Empathetic AI Coaches to Help Users Reach Their Goals
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Habit-Tracking Apps
BeeBetter Helps Establish Routine and Cultivate Healthy Habits
Screen-Limiting Phone Apps
Takebreak Encourages People to Have a Better Work-Life Balance
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Meaningful Chat Apps
Oom Helps People Connect on a Deeper Level By Skipping Small Talk
Daily Self-Improvement Record Keeping
The Book of Life Helps People Grow and Reflect Over Time
Positive Mental Health Strategies
HappierMe: Master Your Mind Helps Users Achieve Long-Term Goals
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Phenotypic Age Calculators
This Tool Finds Discrepancies Between Chronological and Biological Age
Bite-Sized Daily Wellness Actions
BlissList Approaches Holistic Wellness Through Small Steps
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Year-Tracking Heat Maps
Yearly Allows Users to Track Their Progress
Engaging Virtual Call Tools
Boom Transforms Virtual Meetings Into Fun and Interesting Sessions
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Data-Based Task Prioritizers
Whenable Takes a Data-Driven Approach to Organizing Life
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees