RBC's 'Retirement Designers' Helps Boomers Plan Their Post-Work Life
Christopher Magsambol — November 6, 2015 — Life-Stages
References: youtu.be & marketingmag
Retirement Designers is a webisode that tells the story of a couple who have differing views on how to spend their retirement. The video was made by RBC and helped a retiring couple figure out what to do with both their time and money once they stopped working.
The webisode brings to life the fact that 68% of working boomers haven’t talked to their partner about how their time will be spent after retirement. These insights led to the development of the ten minute webisodes documenting what many boomers are currently going through.
Retirement Designers shows that many couples may have different visions of their future and planning what to do is just as important as financial readiness. As part of the campaign, RBC has created a website that includes a 'Your Future by Design' section to help boomers better plan out their post-work lives.
The webisode brings to life the fact that 68% of working boomers haven’t talked to their partner about how their time will be spent after retirement. These insights led to the development of the ten minute webisodes documenting what many boomers are currently going through.
Retirement Designers shows that many couples may have different visions of their future and planning what to do is just as important as financial readiness. As part of the campaign, RBC has created a website that includes a 'Your Future by Design' section to help boomers better plan out their post-work lives.
Trend Themes
1. Reality Retirement Webisodes - Creating webisodes that address the challenges and opportunities of retirement planning for couples.
2. Communication Gap in Retirement Planning - Highlighting the lack of communication among working boomers about their post-work lives and promoting the importance of discussing retirement plans.
3. Integrated Retirement Planning - Emphasizing the need for a holistic approach to retirement planning that considers both financial readiness and lifestyle choices.
Industry Implications
1. Financial Services - Developing tools and platforms to provide comprehensive retirement planning guidance and support.
2. Media and Entertainment - Producing engaging content, such as webisodes, to educate and entertain boomers about retirement planning.
3. Technology - Creating innovative digital solutions and online platforms to help boomers better plan and manage their retirement.
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