Having been a longtime fan of "before and after" pictures in advertising, these innovations spotted by Trend Hunter show the versatility of this simple, but useful idea.
The cover photos below range from consumer product benefits like ear lobe preservers, to anti-drug use public service announcements, to Photoshop editing on fashion models, to heartwarming weight loss pictures.
I can only hope it’s only a matter of time before split-screen "before and after" videos start to appear on TrendHunter TV!
10 'Before and After' Innovations
10
Exposing Airbrushing
Excessive Before and After Pictures
9
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
8
Reality Show Inspired Transformations
The Biggest Loser Fans Share Their Before and After Shots
7
Post-Baby Photoshopping
Jessica Alba's Before and After Campari Calendar Shots
6
Before & After Greasy Hair Photos
Hairwash Project
5
Contrasting Makeup Mods
Models Before and After Hitting the Runway, With and Sans Makeup
4
Contrasting Celebrity
Before They Had Stylists: Anna Faris to Madonna
3
Before and After Drug Use Photos
Shocking Anti-Meth Campaign
2
Ear Piercing Maintenance
The 'Lobe Wonder' Saves Your Ears
1
Sofas With Cellulite
Nivea Before and After Furniture
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Rimless Smart Eyewear
Eddie Bauer Smart Eyewear Includes Voice Access to ChatGPT
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Opulent Anniversary Smartwatch Concepts
This Apple Watch X Concept by Lukas Gehrer is Industrial
Rotating Button Panel Smartphones
The Conceptual 'PHONE ONE' by Wayne Lu Adapts to Usage Needs
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Multi-Benefit Eye Contours
Apple of My Eye Visibly Rejuvenates the Eye Area in Just 14 Days
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Quad-Lens GIF Cameras
The Moment 3D Camera by Olga Orel Captures Scenes from Four Lenses
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Fashion-Forward Gadgets
This Open-Ear Earbud Concept Serves as a Functional Accessory
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Habit-Building Wearable Devices
The Conceptual 'DAY ONE' Tracker Can Be Attached onto Anything
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Lighter-Holding Phone Cases
A Celeb Duo Inspired BIC EZ Reach Lighters' Hold the Phone Case
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
AI-Powered Editing Tools
Photoshop is Enhancing its Capabilities with New and Robust AI Tools
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Color-Changing Eyewear
Ray-Ban Original Wayfarer Change Transitions React to UV Rays
High-Tech Ice Cream Protectors
Tillamook iScreen Uses Lenticular Lens Tech to Make Pints Disappear
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Sculptural Pebble-Shaped Cameras
The 'Ditto' Camera Concept Captures with Holographic Effect
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Textured Quad-Camera Smartphones
This iPhone 17 Concept by Mohamed Mahdy Has an Industrial Form
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Cannery-Inspired Phone Boxes
LookUp Makes Digital Detox Tools in the Shape of Fish Tins
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
AI Photo Editing Tools
Google is Bringing its Google Photos AI Tools to All Mobile Devices
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Tea-Filled Smartphone Lenses
Gold Peak Tea Created a Golden Hour Clip-On Smartphone Lens
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Foldable Gaming Consoles
This Game Boy Flip Concept Pushes the Boundaries of Handheld Gadgets
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
MP3 Player Smartphone Wallpapers
These iPod Wallpapers Transform the iPhone into a Retro Device
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
AI-Powered Productivity Apps
The 'BeforeSunset' App Helps with Planning and Time Management
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
AI-Powered eCommerce Photo Editor
iFoto Produces Studio-Quality Images With a Single Click
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
AI-Enhanced Foldable Smartphones
TECNO Introduces the PHANTOM V Flip 2 with New Features
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
In-App Face Swaps
SwapMyFace Lets Users Insert Their Own Faces into Any Picture from the Web
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
Biohacking Eyewear Collections
ANY Biohacking Eyewear Has Interchangeable Lenses
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Stylized Portrait Generators
Face to All Can Create Oil Paintings and Whimsical Cartoons
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Result-Highlighting Health Apps
Sandyl Uses A/B Testing to Ensure Positive Change
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
External Photo-Taking Features
Google Unveils a New Child-Focused Feature for Photo Taking
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
AI-Powered Digital Eraser Tools
Adobe Announces the Generative Remove AI Tool for Editing
No-Network Dependent Browsing Tools
Google Unveils the More Helpful Suggestions Feature
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados