Hairwash Project
mediterranean — June 6, 2008 — Fashion
References: kunstgroup.ru & likecool
The Internet never seizes to amaze me. The latest quirky idea that grabbed my attention is a fun project called Hairwash that shows pictures of people before and after getting their hair washed.
The idea sounds stupid but it somehow captivated me and I couldn't stop looking at the numerous submissions. Partly because it made me appreciate how we all come in different shapes, colors, sizes and hair styles, and partly because it provided me with a voyeuristic glimpse into the lives of strangers.
In order to participate, you only need to send a photograph before and after washing your head (dry hair left, wet right) with your name, occupation and city of residence. The only directions are to stand straight and look directly into the camera without smiling.
And even if you do not have hair, the project leaders assure you that you can still participate in the project.
The idea sounds stupid but it somehow captivated me and I couldn't stop looking at the numerous submissions. Partly because it made me appreciate how we all come in different shapes, colors, sizes and hair styles, and partly because it provided me with a voyeuristic glimpse into the lives of strangers.
In order to participate, you only need to send a photograph before and after washing your head (dry hair left, wet right) with your name, occupation and city of residence. The only directions are to stand straight and look directly into the camera without smiling.
And even if you do not have hair, the project leaders assure you that you can still participate in the project.
Trend Themes
1. Interactive User-generated Content - The Hairwash project demonstrates the growing trend of interactive user-generated content, providing an opportunity for businesses to engage with their audience and collect valuable data.
2. Body Positivity and Diversity - The Hairwash project highlights the trend of embracing body positivity and celebrating diversity, creating opportunities for businesses to promote inclusive messaging and products.
3. Virtual Voyeurism - The Hairwash project taps into the trend of virtual voyeurism, opening up possibilities for businesses to create immersive and voyeuristic experiences for audiences.
Industry Implications
1. Beauty and Personal Care - The Hairwash project presents an opportunity for the beauty and personal care industry to showcase their products and services by featuring before and after transformations.
2. Digital Marketing and Social Media - The Hairwash project highlights the potential for digital marketing and social media industries to leverage interactive user-generated content to drive engagement and brand awareness.
3. Photography and Visual Arts - The Hairwash project brings attention to the photography and visual arts industry, as participants capture and share compelling images of their hair transformations.
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