BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
Amelia Roblin — January 9, 2012 — Pop Culture
References: behance.net & lovelypackage
There is a way to make newspaper work as chic wrapping paper and a way to make it look a little too scrappy. The former is achieved in BRND NWS wine packaging through a great deal of care and imagination.
It is not yesterday's headlines that envelope these beautiful bottles of cabernet sauvignon, but rather a publication that BRND WGN put together itself with punchy articles and a pinch of pink formatting. The whimsical chronicle was set to regular newsprint and a bright salmon hued paper, both coordinating with the adorable bottle labels which are accented in fuchsia.
A great deal of thought, creativity and amusement was put into BRND NWS wine packaging as a gift to loyal clients for Christmas 2011. This execution of self marketing is a clever one, highlighting the firm's talents and celebrating the events of the year with good company and a gorgeous drink.
It is not yesterday's headlines that envelope these beautiful bottles of cabernet sauvignon, but rather a publication that BRND WGN put together itself with punchy articles and a pinch of pink formatting. The whimsical chronicle was set to regular newsprint and a bright salmon hued paper, both coordinating with the adorable bottle labels which are accented in fuchsia.
A great deal of thought, creativity and amusement was put into BRND NWS wine packaging as a gift to loyal clients for Christmas 2011. This execution of self marketing is a clever one, highlighting the firm's talents and celebrating the events of the year with good company and a gorgeous drink.
Trend Themes
1. Personalized Packaging - As seen with the Chronicle Cabernet wine branding, personalized packaging that tells a unique story can be a major trend in the wine industry
2. Sustainable Packaging - There could be an opportunity in the wine industry to push for sustainable packaging, using materials such as recycled newspapers as seen in the BRND NWS packaging
3. Artistic Wine Labels - With the use of fuchsia accents and bright salmon colors, the Chronicle Cabernet branding demonstrates an opportunity for wine companies to push the envelope when designing artistic and creative labels for their wine bottles
Industry Implications
1. Wine Industry - The use of creative and personalized packaging, along with sustainable materials, can be disruptive innovation opportunities for wine companies looking to stand out in the market
2. Packaging Industry - The BRND NWS wine packaging showcases the potential for innovative and eco-friendly packaging solutions that can be utilized in the wine industry and beyond
3. Marketing Industry - The Chronicle Cabernet branding represents an opportunity for marketing companies to help wine brands create unique and memorable packaging campaigns that highlight their story and values
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